Finding a specific niche is one of the things you should do if you want to be a professional photographer. But it’s not as straightforward as it sounds. In this video, Scott Choucino discusses why photographers should find their niche and how it will affect their business. But what’s also important – he shares some advice on how to do it.
Scott shares his experience and the story of his journey towards finding his niche. He went from being a concert photographer to being a food photographer. As Scott explains, he realized that photographing people wasn’t for him because of the lack of control. He figured out that he needed a still life subject, but it had to be something he was passionate about. This is when he realized that food photography could be perfect for him, and he started specializing in it. He developed his style in photographing food, and being in this specific niche helps him to find work not only in his hometown but also across the country and even outside of it.
Finding a specific niche will help to get work rather than being “jack of all trades,” no matter how illogical it may sound. But as I said, it’s not a very straightforward and simple process. It may even take a couple of years and switching between genres and feeling as if you’re starting over. But don’t let it discourage you.
First of all, even when you “start over” and try specializing in something new, you don’t actually start from scratch. You already have lots of knowledge about light, composition, using your gear, and many other aspects of photography. What you actually start to think about a bit more is yourself. Think about what you enjoy, what you’re really passionate about. Then think about how you can connect it with photography.
Like Scott, if you don’t like photographing people, yet you enjoy food – you can think about food photography. Then you can narrow it down even more and think about the specific style of photography, or shooting specific food. The key is to think about what you really enjoy and to be honest with yourself.