GRAMMYcam will give us a unique view of the Grammys using a GoPro built into the base of the award
Feb 11, 2016
Gannon Burgett
Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.
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GoPro’s stock might not be in the best of shape, and their product lineup might take a massive cut, but that doesn’t mean they can’t continue to have fun with their highly-regarded action cams.
This year, GoPro cameras will be placed inside the base of the iconic gramophone award given out at the Grammys.
Appropriately called the GRAMMYcam, this clever contraption will be used to give users a trophy perspective of the glitz and glamour behind the Grammys.
The video captured with the GRAMMYcam will be mostly used in Grammy Live, an online stream of the Grammys that starts five hours before the official show begins and continues on through the night, showing off other award ceremonies and behind-the-scenes footage otherwise not broadcasted. However, CBS producers will also have the option to broadcast live streams from the GRAMMYcam during the standard broadcast as well.
As you might expect, the process of building a Grammy around a GoPro is no easy task. Inside each of the stand-in awards is a disassembled GoPro, custom rigged to wirelessly transmit the recorded footage back to the broadcasting center. Powering the devices are batteries, adding a whole new level of complexity, especially considering how many are given out.
.@TheGRAMMYs will have @GoPro's built-in to livestream the winners' perspectives https://t.co/nEAIuma43B pic.twitter.com/fKtNZGZ8X3
— Matt Navarra – Exiting X… Follow me on Threads (@MattNavarra) February 10, 2016
If you’re wondering what happens to the GRAMMYcam when the night is over, no need to worry. Winners of the Grammys don’t actually take home the iconic gramophone trophy that they’re handed on stage. These act as stand-ins, while their real ones are later mailed to them with their name and details engraved into a plate on the front.
It’s certainly one of the less adrenaline-fueled uses of GoPros we’ve seen, but that doesn’t mean it’ll be any less entertaining. You can tune in to Grammy Live on February 15 to see how it all pans out.
[via Fast Company]
Image credit: Lead photo by Dmileson used under CC BY-SA 4.0
Gannon Burgett
Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.
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One response to “GRAMMYcam will give us a unique view of the Grammys using a GoPro built into the base of the award”
I really hope they’re going to be picking up sound through the horn!