With the coronavirus pandemic, many folks switched to working online. Things like teaching, business meetings and other face-to-face activities have been replaced with video calls. Home has become both home and workplace, and admit it: your wardrobe totally reflects this.
Creative duo The Workmans shows this “fashion crossover” in their latest photo series #COVIDwear. The concept is “Business on the top. Quarantine on the bottom,” and yes, it’s exactly what it sounds. It’s absolutely hilarious, and I’m pretty sure it shows what most of us have been wearing for work for the past few months.
Folks behind The Workmans Alex and Chelsea, a husband and wife team from Tallahassee, FL. With their latest project, they wanted to do something creative and fun to make people smile in these difficult times. Without undermining the severity of the virus, they wanted to “poke fun at the strange times the world is living in and the adjustments everyone has had to make.” So, they came up with the concept of #COVIDwear: Business on the top. Quarantine on the bottom.
Basically, the portraits feature people wearing their “quarantine fashion creations,” to call them that way. From waist up, they’re dresses in elegant business wear. But from the waist down it’s pajamas, shorts, sweatpants, boxers, colorful socks, fluffy slippers, and so on. It’s a perfect representation of what has been looking like for the past few months. And of course, it’s totally what we all look like for Skype or Zoom calls, isn’t it? Here are Alex’s and Chelsea’s creations:
Even the Leon County Commissioner Kristin Dozier posed for the project:
To take these shots, Alex and Chelsea set up studio in their garage and improvised quite a bit. They made a “desk” from random stuff in the garage and put Alex’ MacBook Pro and an external display onto it. They used three different seamless backdrops set up on C-stands. It’s important to note that everyone respected the social distancing guidelines, and the duo provided all necessary equipment for disinfection.
When it comes to the gear, all photos were taken on a Canon EOS R paired with a Canon RF 28-70mm f/2L lens, tethered onto Alex’s MacBook. For the lighting, they used a Profoto B1X with a 5-foot Octabox as the key light and a Profoto A1X with a reflector to light the background.
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“Participants played up their character as much as they felt comfortable,” the duo explains. “We wanted to portray what’s probably happening out of the frame on a ZOOM call.”
You can see more photos below, and make sure to check out more work Chelsea and Alex on their website, Instagram, and Facebook. You can also find #COVIDwear on Instagram, Twitter, and a dedicated website for the project, where you can see the rest of the images.
[via PetaPixel]
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