Been asked to work for free? Use this Exposure Calculator to see what that’s worth

Apr 1, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Been asked to work for free? Use this Exposure Calculator to see what that’s worth

Apr 1, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Normally when we talk about exposure calculators in photography, it’s to figure out what ISO, aperture and shutter speed we want to use for the scene before us. But with the rate of payments coming in “exposure” seemingly on the rise, a new type of “exposure calculator” has arrived. This one just popped up on Photography Domination, and it’s pretty amusing.

Based on what they describe as “important metrics and complicated scientific algorithms”, we are presented with a form asking us to enter our experience level, genre, what camera brand we shoot, whether it’s film or digital. Have we photographed famous people? Does our work include nudity? And, naturally, how big is our Instagram following?

Naturally, the whole idea is a bit of a joke (it is April 1st, after all). The results the exposure calculator spits out are about as valuable as exposure itself, and they do recommend almost never working on the basis of exposure alone. There are, of course, ways to use exposure shoots to your benefit, although the opinions on whether one should do it or not don’t always align.

But try the exposure calculator out for yourself. What does it say you’re worth?

Would you work for “free”? Do you?

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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One response to “Been asked to work for free? Use this Exposure Calculator to see what that’s worth”

  1. Philip La Lumiere Avatar
    Philip La Lumiere

    If you work for free, the reputation of the person to go to for free work will never leave you. You will be stuck doing tfp and free work your entire career.