Posts by Author: John Aldred

John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

    Watch and learn the difference between “YouTube lighting” vs “cinematic lighting”

    Mar 2, 2021 John Aldred

    I thought this was quite an interesting video. It’s an interesting take on how we light for different subject matter. It isn’t saying that one…

    Gitzo’s new Légende “forever repairable” tripod & backpack aims to end throwaway culture

    Mar 2, 2021 John Aldred

    The Gitzo Légende tripod and backpack teased last week has now been officially announced. In what might be a strange turn for a company like…

    DJI FPV drone finally announced – 4K60fps video with a top speed of 87mph

    Mar 2, 2021 John Aldred

    DJI has announced finally announced the new DJI FPV Drone. It features an on-board 4K 60fps gimbal stabilised camera with a 150° super-wide field of…

    7artisans has a new 7.5mm f/2.8 Mark II fisheye lens for Sony E, Fuji X, Canon EF-M, Nikon Z and MFT

    Mar 1, 2021 John Aldred

    7artisans has announced a new Mark II version of their popular 7.5mm f/2.8 fisheye lens for APS-C mirrorless and Micro Four Thirds. The new lens…

    Litepanels has announced a brighter Lykos+ bicolour LED panel

    Mar 1, 2021 John Aldred

    Litepanels has today announced their new Lykos+ Mini LED panel. They describe it as a broadcast-quality bicolour light with 40% more light output than the…

    5 useful gear and camera tricks to get difficult shots the easy way

    Mar 1, 2021 John Aldred

    There are certain techniques that ubiquitous to commercials we often see on TV. But achieving some of them can be quite tricky and/or expensive to…

    Insta360 teases new tiny camera coming on March 9th

    Mar 1, 2021 John Aldred

    Insta360 has posted a new teaser image and video to social media for a new Insta360 camera to be released on March 9th. There isn’t…

    Google Photos “High Quality” not as high quality as originally claimed, Google “warns”

    Mar 1, 2021 John Aldred

    Google has reportedly sent out an email to Google Photos cloud storage users promoting they eat up their 15GB of free storage and buy into…

    PSA: Amazon Photos auto-save might not be auto-saving all of your raw files

    Feb 26, 2021 John Aldred

    The whole cloud backup thing has been a hot topic for a while now as various services have been simultaneously killing off unlimited storage while…

    Stop shooting bad b-roll – here’s how to take yours to the next level

    Feb 26, 2021 John Aldred

    Regardless of what you think b-roll is or how you might use it in your productions, b-roll has become a hot topic lately. It’s something…