No, the Canon EOS R5 will not cost $6,700 – Price tag “leaked” in error

John Aldred

John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

It turns out that a recent $6,700 price “leak” for the upcoming Canon EOS R5 was made in error. Canon Rumors reports that the Australian retailer who initially placed the AU$10,499 price tag on the EOS R5 listing on their website said they “don’t have a clue” what the EOS R5 will actually cost and have now removed it.

Instead, the retailer has adjusted its listing to an AU$200 deposit, which will simply hold your place in the waitlist and reserve your body as they come in after they are inevitably released.

The original listing showed a price tag of AU$10,499

That AU$10,499 price tag worked out to around US$6,700  CA$9500, €6200 or £5500. That’s a pretty substantial figure for what Canon claims to be a mirrorless body along the lines of their EOS 5D DSLR cameras. CR reports that the retailer “admits they don’t have a clue what the pricing will be”, and right now nobody does outside of Canon, as far as we can tell. After news of the listing started to spread, the high price was removed and replaced with an AU$200 deposit.

The current product listing, showing the note and the AU$200 deposit price

Along with the price reduction was a note, saying…

****THIS IS A HOLDING DEPOSIT THAT’S FULLY REFUNDABLE. IT’S NOT THE FULL PRICE. WE’LL CONTACT YOU ONCE WE HAVE FIRM PRICING****

To be fair, it’s not a completely unreasonable amount of money for a camera that claims to be able to shoot 8K RAW video. But not this camera. It goes completely at odds with the “basically a mirrorless 5D” narrative that Canon has been giving this camera. It’s unrealistic to expect people to suddenly take the leak from a $3,000 body to one that costs more than double that – and would likely also be overkill for their actual needs.

For now, I’d probably not pay much heed to price rumours on the EOS R5 – especially ones so out of line with what the 5D produce line has sold for in the past.

[via Canon Rumors]


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John Aldred

John Aldred

John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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18 responses to “No, the Canon EOS R5 will not cost $6,700 – Price tag “leaked” in error”

  1. W Douglas LeBlanc Avatar

    The real price tag, the cost of a set of dentures.

    1. Duncan Dimanche Avatar

      W Douglas LeBlanc not in Europe lol

    2. John G Schickler Avatar

      W Douglas LeBlanc Chew on that for a while.

    3. Alan Sach Avatar
      Alan Sach

      Wooden or porcelain?

  2. Andres Guzman Avatar
    Andres Guzman

    Wait, this camera shoots RAW 8K video? RAW as in raw, as in sensor data not video that can be manipulated later? I totally missed this detail. Do we yet know the format, Canon Raw Lite?

  3. Christiaan Low Avatar

    Why the hell is everyone believing this bullshit on the price?!?! Ffs!! It’s never gonna be that expensive!!! Has any 5 series camera ever been anywhere near that???? No!!! And this will be no different!

    1. Daniel Tremblay Avatar

      Exactly my point…??‍♂️ Should sell between 3500/3800 US when launched.

    2. Alan Sach Avatar
      Alan Sach

      We never saw any 1d camera anywhere near $12,000.00 until the 1dc came out either.

    3. jazzmsngr Avatar
      jazzmsngr

      I bet the farm (which admittedly ain’t much) that this camera will cost over $6,500 …IF….all the rumored specs are true for video with 100% no limitations. If that is the case

      A. It has absolutely no competition for a LONG time. It would be offering a Pro Photo and Pro video combination that no camera has successfully achieved yet. And won’t for a while.

      B. The demand and the “leaking” of these much asked for video specs makes this the price almost irrelevant. Every person who owns an EOS r will get one and the hype for it is so high.

      People will scoff. They will make complaints of that price. Then they will consider the ability to shoot the 28-70 f2 handheld in 8k raw and will cough that price up in a min. Canon is viewing this as a new Pro. One that needs Pro video as much as Photo. It sure will piss off photographers only but the days of this being marketed toward them are over. This camera will be able to do more then the 1dxiii if the specs are true and that is $6,500 so Believe it.

  4. Mohsin Rizvi Avatar

    Lol. If you can afford $4500 camera, you can afford $6500 too.

    1. Alan Sach Avatar
      Alan Sach

      Uh, no!

  5. Victor Dumitrescu Avatar

    Yeah, it’s gonna be 6,699

  6. Jig Jitsu Paca Avatar

    Its an error but the real price is $7,600 according to TMZ

  7. Joe McNemar Avatar

    Not worth more than 3500. Period.

  8. Alan Sach Avatar
    Alan Sach

    So the top of the line, flagship, 1dxiii is 20 megapixel, 4k, 5.5k, no IBIS, maximum 20fps. This camera, the R5, is 45 megapixel, 4k, 8k, has IBIS, and maximum 20fps. But somehow we expect this camera to be two to three thousand dollars cheaper than the 1dxiii? I hope so, I will be right there in line; but I would not at all be surprised to see a price tag much closer to the 1d.

    1. DaveTX Avatar
      DaveTX

      Pixel numbers aren’t everything. High ISO/low noise performance is largely dependent on having large area pixels with relatively thick walls. Digital signal processing can only make up for some of the Poisson or shot noise that comes from having small pixels, i.e. with limited photon flux some pixels will be missed and others will get more photons, whereas with large pixels the limited number of photons are distributed among the pixels better.

      The other problem with cramming vast numbers of tiny pixels onto the sensor is that the very thin pixel walls become leaky, i.e. electrons leak through the tin walls into adjacent pixels. There has been a lot of research done to minimize this effect and progress has been made, but it is still there.