“You’ve never seen your phone do this” says cryptic teaser for new Insta360 product

Mar 7, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

“You’ve never seen your phone do this” says cryptic teaser for new Insta360 product

Mar 7, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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I’m not normally a big fan of teaser videos, but something struck me about this one because there really isn’t much indication at all as to what’s coming except that it’s possibly aimed at consumers, rather than commercial users, and it’s designed for use with a phone.

The Insta360 ONE X  was only launched a few months, so they’re not replacing that. The Insta360 Nano S only came out a year ago. Surely they couldn’t be making that obsolete so soon? So what could this new Insta360 product be?

YouTube video

The video only shows a bunch of shocked, surprised, and smiling faces looking at phone screens. We don’t get to see what’s on that phone screen. They say that we’ve never seen our phone do this and that we need to “Look deeper”.

Could this possibly be a hint to some kind of deep learning 360° AI camera? Is the fact that only Apple smartphones are shown in the video a sign of something beyond an affinity for the iPhone? Is it even a camera at all? Could it be some new 360° photo & video sharing social platform?

An official announcement is expected to come on March 13th, so we don’t have to wait too long to find out. And there’s a teaser website to go along with the video, where you can sign up to be alerted as news comes out.

But until then, what do you think it could be?

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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4 responses to ““You’ve never seen your phone do this” says cryptic teaser for new Insta360 product”

  1. ext237 Avatar
    ext237

    360 in 3D? That would be epic to have that on the phone. I have the nano and very pleased with it.

    1. ext237 Avatar
      1. Kaouthia Avatar
        Kaouthia

        Kinda. It’s the same old 360 we’re used to (but with the same crazy good stabilisation as the ONE X) and 180 in 3D. :)

        https://www.diyphotography.net/the-insta360-evo-is-a-2-cube-360-camera-that-unfolds-into-a-stereoscopic-3d-180-camera/

  2. All Things 3D Avatar
    All Things 3D

    My suspicion it’s a lenticular lens using eye tracking.

    The company http://www.mopic3d.com/, a Korean company creates a product called Snap3D and they sent me a couple to review. I have been extremely impressed on how well they worked for most stereo 360 images and video in over/under and left/right in 360, 180 and plain stereo images. They even have a YouTube portal that allows you view stereo 360 videos there as well (or any you download to your phone). Sadly, it does not add support for Google’s YouTube VR180 mode, but I have suggest strongly that offer this. They also have a camera app that allows you to “3D” images by using camera depth derived I am assuming to be offered in iOS. The images do appear to be 3D but more from negative depth, meaning it all appears to be viewed in a stage box, with little protruding from the screen. Another cool factor is once you are done with using it as viewer, you can remove it since it resembles a bumper case, and literally invert it and pop on over the bottom of your phone. My concern is it getting scratched but they do claim it to be a 9H hardness. I was also told the lenticular lens is specifically made for the iPhone 6s-8, 6s+ – 8+, Xs, and Xr as well as the Samsung Galaxy 9s and Note 8. I was also told they use different lenticular lenses depending on your screen resolution, which I am assuming probably has 1/2 the horizontal resolution to allow for each eye to see a different part of the split scene, but resolution is still pretty good. The app does a good job of walking you through three steps to calibrate it to your eyes and it seem be robust enough to hand it off to someone else without needing to re-calibrate. They will also offer monitor with the lenticular lens at 27″ 3840 x 2160 and two at 1920 x 1080. I also asked about iPads, in which they said will not be available.

    I have two complaints:

    1. The viewing app does not access the iOS photo folder so side-loading to view anything outside their ecosystem required me to use the iTune app while it was connected, locate the app, and copy files directly to the app. Painful and hopefully it will corrected in the future.

    2. The price. It seems you can now order them on https://www.amazon.com/Virtual-Reality-functional-MOPIC-protective/dp/B07233KCNM/ref=sr_1_2?keywords=snap3d&qid=1552263646&s=gateway&sr=8-2, but at price of $29.95. I was hoping it was going to be more like $19.95 or even $9.95. Which I would not hesitate in ordering.