DIY Photography

Hacking Photography - one Picture at a time

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

VSCO Gains Recognition as it Receives $40 Million in Investments

May 6, 2014 by Maaz Khan 2 Comments

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Screen Shot 2014-05-06 at 10.39.43 AM

Visual Supply Company [VSCO] is a small company in Oakland, California. Right now, they employ 43 people. You’ve probably seen their name pop up on the photography charts in the iOS and Google Play app stores; that would be VSCO Cam, the company’s image-editing app, which has basically become an absolute must have for mobile photographers. Proving that they’re not just another filter processor, the company’s gained almost a cult-like following because of their commitment to film emulation. Reports are now coming in that another company’s seeing potential in them as well, with Accel Partners announcing their investment of $40 million into VSCO.

Processed with VSCOcam with x4 preset

The company, founded back in March 2011, received the fifth largest Series A round Accel Partners has ever done; the investors are well known for the funds they granted a company called Facebook back when it was just starting up.

Besides the app itself, VSCO’s known for the preset packs it sells for Adobe Lightroom and Premiere; the filters that come with it emulate film with near-perfect accuracy, and a gift from the gods for people that prefer the look of film but can’t afford the gear.

Screenshot_2014-05-06-11-17-41I’ve done another post on VSCO before, and I have to admit that I was raving about it for about half of the article. The fact that other companies are now starting to invest in it is something exciting and full of possibilities because of the platforms VSCO is made for. An investment like this being put into a company that develops software breaks open doors for some serious potential. Look at photoshop and how much it’s advanced within the past five years, or Instagram and how it’s essentially inspired a generation of selfie-prone teenagers to get out there and take a photo. VSCO’s an idea that started right where those two names did, and it’s an idea that’s ignited creativity in a different way for the people that use it. It helps in a way, as well, that the investment is also being planned to be used for expand its creative community. So far, the future of VSCO looks promising, and that’s something that’ll benefit both the company and the photographers.

“Building this platform has, not surprisingly, timed nicely with the rise of the mobile creative, who are taking to smartphones and tablets to not only consume, but also to create. Each day millions of potential photographers come online with new, powerful mobile devices — hardware which long ago swallowed the point-and-shoot camera, and is fast approaching the capabilities of the DSLR. They enable real photographers to forgo expensive equipment in favor of the portability and flexibility of a smartphone, while making a “photog” of the rest of us.” – Accel Partners

Further reading at Accel’s official blog. Photos and screenshot taken by Maaz Khan

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Lytro Gains $50M In Funding; Cuts Up To 50 Employees As They Shift Focus From Photo To Virtual Reality The OnePlus 8 Pro gains a 1/1.4″ 48MP camera, 120Hz 1300 nits HDR display and an IP68 rating Burnt and broken Leica M4 camera gains nearly $2000 at an auction Veteran war photographer Don McCullin receives knighthood in 2017 New Year Honours list

Filed Under: news Tagged With: accel partners, investment, mobile photography, photo editi, Photo Editing Software, VSCO, vsco cam

About Maaz Khan

Maaz Khan started off teaching himself photography with a disposable Kodak camera he got for his 7th birthday. His main weapons of choice are now the 5D Mark II, and an LG G2 when mobility calls.

You can find some of his work at his website, twitter Twitter @drcon and Instagam @maazcon

« How A Complete Photography Bag Looks When X-Rayed
LAPD Reaches Out to Social Media and Launches a Crowd-Sourcing Tool For Gathering Photo and Video Evidence »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • SpaceX shares unique view of Earth in latest video
  • Get ready to photograph two total solar eclipses this year
  • How I started (and succeeded) photographing space from my backyard
  • Insta360’s new teaser says they’re entering the gimbal market
  • Users report blurry photos from Samsung Galaxy S23/S23+ cameras

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy