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Macphun launches Aurora HDR 2018, finally coming to Windows

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Today, Macphun announced the release of the latest version of their HDR creation software. Aurora HD 2018 will soon be available for preorders, and what’s more – for the first time, it will be available for PC, and not only for Mac.

The software was co-developed with photographer Trey Ratcliff, with the goal of simplifying the complex HDR editing. Since its launch in November 2015, it reached 1.7 million users. There have been more than 10 updates since then, and the latest one comes with improvements and new features.

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Is Adobe CC subscription worth it?

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When Adobe switched to subscription-only plan, it made many users angry. However, there are some advantages to this plan, according to photographer Justin Odisho. He shares some of the greatest benefits of paying a monthly subscription for your Adobe apps. One of them is certainly the cost, but according to Justin – there’s more than just the larger affordability.

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148 photo editing tools and apps for every possible need

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Hi photo lovers, In the past two months, I’ve been doing a market research for my project, Photolemur. I looked for different tools in the area of photo enhancement and photo editing. I spent quite a lot of time on research and gathered quite a lot of feedback from the community on my initial findings.

I decided to share my huge list of photography tools and apps with the hopes that all these services might be useful for anyone involved with photography. Let me just put this here….

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Macphun is taking on Lightroom with Luminar – an new all-in-one photo editing solution

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All new image software that gets released wants to become your go-to software. Coming in against the world of Lightroom and Photoshop can be a tough prospect. So tough that even Apple bowed out, completely dropping Aperture from its product line. There have been one or two challengers, but nothing really has the market that Adobe do.

Macphun are hoping to change that, though, with their new “next generation” all-in-one image editing software. Announced today, Luminar is a photo editing tool “which grows with photographers’ capability and knowledge”. Luminar has a non-destructive editing workflow, much like Lightroom or Adobe Camera Raw. It supports all the usual file formats including JPG and TIF along with all of the popular raw formats.

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New Algorithm Uses Text Commands to Change the Weather in Pictures

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Do you ever notice how sophisticated and easily accessible futuristic technology can look at times when watching a movie? Just to throw an example out there, remember how subtly awesome it was when all Tony Stark needed to do to paint his armor was ask Jarvis to add some hot rod color? As advanced as technology is these days, Louis C.K. was right; we’re a bit spoiled when it comes down to how much we expect. Just the other night, I had a friend complaining that he was stuck on 4G because there wasn’t any LTE in the area.

The bottom line is that efficiency and speed both play a big role in how technology moves forward. As simple as it is to take your phone out and press a button to show the screen, we ended up finding a way to make pushing it unnecessary. As simple as it is to type in a password to buy an app, we replaced it with a fingerprint sensor. And as efficient as it is to Photoshop your pictures to change the weather, we’ve now found a way to let an algorithm do the job for us.

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VSCO Gains Recognition as it Receives $40 Million in Investments

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Visual Supply Company [VSCO] is a small company in Oakland, California. Right now, they employ 43 people. You’ve probably seen their name pop up on the photography charts in the iOS and Google Play app stores; that would be VSCO Cam, the company’s image-editing app, which has basically become an absolute must have for mobile photographers. Proving that they’re not just another filter processor, the company’s gained almost a cult-like following because of their commitment to film emulation. Reports are now coming in that another company’s seeing potential in them as well, with Accel Partners announcing their investment of $40 million into VSCO.

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5 Free (and 1 Almost Free) Photoshop Alternatives

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I don’t think there’s a whole lot of debate over the premise that Photoshop has become the gold standard in photo editing software. I’m pretty sure that my earliest use of Photoshop goes back to Version 3 or 4. Now deeply entrenched in CS6, I’ve decided to sit tight for a while. If I actually stopped to think about the relatively small percentage of PS’s full functionality that I actually use on a daily basis, I might also have to stop and ponder why I’m not still using an earlier version. Features have obviously evolved over Photoshop’s lifetime, but much of my workflow remains the same. So, in the absence of some huge development that I just can’t ignore, PSCS6 and I are doing just fine together for the time being. Also, while I see the potential benefits of The Cloud– immediate updates, etc.– there’s still a part of me that remains more than just a little pissed off about the new subscription format. There seems to be a new deal every time I turn around, and nobody seems capable of giving me a straight answer to the question of how much it costs when the discount period comes to an end.

It would seem that I’m not alone.

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