This is one of the coolest “hacks” I’ve seen in a while. When tasked to shoot a bunch of small products on a white seamless, you have two options. You can either build a white seamless set, light it and get everything just perfect. But that takes a lot of time and effort.
The other option is what filmmaker Justin Gustavison did. He strapped a white piece of card to his camera, placed the camera on a turntable and then surrounded it with the subjects he had to shoot. Justin posted the results to Instagram and it looks like it works brilliantly.
I’m not sure how well this would scale up to large options, but for small ones, it’s a fantastic trick to get around having to build a white seamless set for products. And it also means you can set the whole thing up in a relatively small space without having to worry what the background looks like.
Aside from this neat trick, Justin has some pretty cool short films and photos on his Instagram feed. It’s well worth checking out.