Gear Announcement

    Sigma Further Pushes Quattro Format With New DP1 And Three New Lenses
    Sep 12, 2014 Tiffany Mueller

    Expanding on it’s Quattro line, Sigma has just announced the dp1 Quattro. The dp1 is similar in almost every way to it’s sibling, the dp2,…

    Fujifilm Unveils Much Anticipated X100T Fixed Lens; Also Reveals Two New Lenses
    Sep 10, 2014 Tiffany Mueller

        From the outside, the FujiFilm X100T, which just became available for pre-sale, maintains the classic styling of it’s ever popular predecessor, the Fujifilm…

    Samyang Adds A 12mm 1:2.8 Full Frame Lens To Their Line Of Wide Prime Lenses
    Sep 10, 2014 Udi Tirosh

    If the Zeiss Otus can be described as superb quality at a superb price, Samyang (known as Rokinon in the US) can be described as…

    Apple Introduces the iPhone 6 and 6 Plus, with Phase Detection Auto-Focus, Optical Image Stabilization, 240 FPS Video, and More
    Sep 9, 2014 Maaz Khan

    For the past few years now, Apple’s keynotes have highlighted how the iPhone has now become the world’s most popular camera. With today’s event, the…

    The Zeiss Otus 85/1.4 – A Lens Made For Portraits With Strong Wallet-Impact
    Sep 8, 2014 Udi Tirosh

    Looks like Zeiss engineers are finally allowed out of their basements after completing (and launching)  the Loxia lens line last week and releasing a new…

    Sigma Gearing to Aim at Tamron With New Massive Telephoto Lens
    Sep 6, 2014 Maaz Khan

    It’s that time of the year again, and with Photokina back in session comes the inevitable new gear announcements, as well as the rumors leading…

    Sony Aims To Turn Smartphones Into Full DSLRs with the QX1 and QX30
    Sep 3, 2014 Maaz Khan

    Yesterday, Sony’s upcoming QX1 was leaked onto the internet, giving us our first look at the lens mount and exactly what it’s expected to bring…

    Zeiss Starts New Manual Focus, Manual Exposure Loxia Line
    Sep 2, 2014 Udi Tirosh

    Zeiss believes that the digital market has not lost its passion for manual glass and are announcing a new family of lenses – the Loxia….

    Sony’s KW1 Does Not Squirt Purfume It Takes Selfies
    Aug 31, 2014 Udi Tirosh

    In ancient times, before smartphones were around the fight was over cell phones. At one step Motorola changed the market forever when they introduced the…

    Pentax K-S1: A DSLR Camera Built for a Generation of Beginners
    Aug 28, 2014 Maaz Khan

    Typically, DSLR cameras aren’t really ever about fashion over form. Almost every high-end model out there comes in a bulky black, various buttons surrounding an…