Swiss village bans photography so people don’t have the “fear of missing out”

Jun 2, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Swiss village bans photography so people don’t have the “fear of missing out”

Jun 2, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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A resort village of Bergün/ Bravuogn in Switzerland recently implemented quite an unusual ban. The local council has announced that, from now on, it’s forbidden to take photos of this picturesque village. Anyone who gets caught taking pictures will be issued a symbolic fine of 5 CHF (around $5), and the reason – they want to stop people from feeling miserable.

“What sense does it make,” you may ask. According to the Facebook post on the resort’s page, “it is scientifically proven that beautiful holiday photos shared on social media cause the viewers to feel miserable because they are not in that place. And Bergün is so lovely that there are only beautiful photos.” So, this strange move serves to prevent anyone from feeling sad because they’re missing out.

Liebe Fans von BergünSehr gerne informieren wir euch darüber, dass wir an der gestrigen Gemeindeversammlung ein…

Posted by Ferienregion Bergün Filisur on Tuesday, May 30, 2017

Many photos have been removed from the official Bergün’s Facebook page, and according to The Telegraph, they plan to remove them from the website as well. It goes so far that they send a video message to NASA to delete or blur the satellite images of the village. As they say, they are convinced that even the satellite photos of Bergün are so beautiful that they’ll make people miserable for not being there.

MESSAGE TO NASA

Hello NASA – National Aeronautics and Space AdministrationWe have an official video message for you. Kind regards from the municipality of Bergün, Switzerland. In unserem Video machen wir auch die NASA auf unser herzliches Fotografierverbot aufmerksam. Denn auch die Satellitenbilder aus dem Weltall von unserem kleinen Bergdorf sind traumhaft schön. Wir sind überzeugt, dass auch die pittoresken Satellitenbilder Menschen unglücklich machen, weil sie selbst gerade nicht in Bergün sein können, wo es hohe Berge, saftige Wiesen und charmante Bündner Häuser gibt.Mit einem Augenzwinkern grüssen wir herzlich aus Bergün, der Gemeindepräsident Peter Nicolay

Posted by Ferienregion Bergün Filisur on Wednesday, May 31, 2017

The photography ban caused mixed reactions on Facebook. On the one hand, there are negative comments and reviews, such as “I didn’t know about your insignificant town but at least now I know I will never go there.” Some people even seemed pretty mad about it. On the other hand, some users view this as a PR move, and to me, it seems they got the point.

This decision seems ridiculous at first sight, but it’s, in fact, an entertaining and humorous PR stunt. What Bergün’s officials want to achieve is that people don’t just look at other tourists’ photos on social networks, but to visit and see for themselves what this lovely place has to offer. Although the strategy is somewhat unusual, I think they nailed it. Personally, if there weren’t for this “photography ban,” I would probably never hear of this place, and I believe that was the point. They attracted media’s attention, caused reactions in people, and they made us curious to actually go there and see what the scenery looks like.

I’m not a marketing expert, but I am interested in it and I love to observe the ways people try to attract attention. I find Bergün’s marketing move humorous, I believe it will be fruitful, and it’s definitely memorable. What do you think of it? Does this make you want to go and see what the resort looks like (maybe even pay the penalty for taking photos)? Or you think it’s just ridiculous?

[via The Telegraph; cover image credits: Ferienregion Bergün Filisur]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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13 responses to “Swiss village bans photography so people don’t have the “fear of missing out””

  1. name Avatar
    name

    When you go there it will rain anyway :-D

    1. de Dikke Vandaal Avatar
      de Dikke Vandaal

      It didn’t when I was there. Admittedly, that was 19 years ago, so they may have installed rain machines by now.
      And no, I won’t post any pictures.

  2. Marios Forsos Avatar
    Marios Forsos

    And here was me thinking that global stupidity was currently concentrated at 1600 Pennsylvania Avenue…:-(

    1. Don Kat Avatar
      Don Kat

      Your a MORON!

  3. Paul Santek Avatar
    Paul Santek

    low budget marketing… everyone talks about that swiss village now, people want to see pictures of that village… and that village doesn’t have to pay for publicity…

  4. Aure Bu Avatar
    Aure Bu

    Someone should ban nude girls pics. I’m totally missing out.

  5. 孟恬 Avatar
    孟恬

    I thought weed was illegal again there? Well, it’s still the country that brought us LSD xD

  6. Jens Herbie Hatje Avatar
    Jens Herbie Hatje

    I feel miserable for not being able to photograph the place, should I ever be able to afford to go there. That makes me even more miserable, since I cannot afford to go there right now. ?

  7. Tom Robson Avatar
    Tom Robson

    I’d like to see some of the more mundane images from the village, i’ll bet there’s some misery which is deserving of a few photographs..

  8. Frank McCarthy Avatar
    Frank McCarthy

    Brilliant marketing ploy to trick people to visit to see what they are missing and to take outlawed photos so they can feel rebellious.

  9. nicubunu Avatar
    nicubunu

    Totally ridiculous. I also never heard of this place, but guess what? I already forgot its name, all I remember is “a place which tried a ridiculous PR stunt”

  10. Enne See Avatar
    Enne See

    Power stupidity and bad marketing ideas leading to desired to visit the place tourists’ paid attention? Certainly yes. Result? Can’t stop laughing… ?

  11. MikeOxlong Avatar
    MikeOxlong

    Just when you thought the world couldn’t possibly get any more demented…