Following the footsteps of Telegram, Instagram introduced broadcast Channels earlier this year. What started as a test is now available to a broader audience, as Meta CEO Mark Zuckerberg himself announced on his own Channel.
The global rollout of Channels has started, and perhaps you’ve already seen people creating theirs among your Instagram notifications (I sure have). Just like Telegram, Channels is a feature that allows creators to send one-way messages to their followers. They can react and participate in polls, but they can’t respond directly to the creator.
Instagram Channels will allow creators to share text updates, images, videos, and audio clips with their followers. They can invite others to join as collaborators (just like they can do in posts and live videos). For example, Zuckerberg recently engaged in a public chat with Adam Mosseri, the head of Instagram, on his Channel.
Other than Instagram, WhatsApp also has Channels now, and they were launched last week. But while the feature is now global on Instagram, it’s still a test on Meta’s other app, currently limited to only a few organizations. And yeah, you guessed it: Facebook and Messenger will also get Channels, although, for now, we don’t know exactly when.