How much should you charge for pro photography

The issue of how much to charge for photography have been chewed to death. If you want another point of view on the subject, have a look at this breakdown by Tony & Chelsea Northrup.

It’s quite interesting that the duo chooses to start with Location as a pricing factor. Something you have very little control over. As sad as it is, it makes sense to me. Where you are, or rather where your clients are, probably have the biggest impact on the fees you can charge. As with any market, some will be able to charge a premium, but if standards have been established it’s usually hard to re-invent the fee structure.

Going with a non-commercial approach, we don’t see licensing fees, but we do see a clear distinction between the time and talent it takes to produce the photos and the photos themselves. So for example, you will take some amount for a day or half a day (to not break your days for hours and minutes). Then, there is a separate fee for prints, acrylics, and wall pieces.

If you are are struggling to find a starting point, T&C gathered some samples for sessions and prints. Those are just a starting point, and of course, may differ depending on your area and expertise.