Escape your photography rut with the red car theory

When you first start out with a camera, you are often just taking photographs everywhere and anywhere for the sheer joy of it. But do it for years, and sadly, that early joy can wane and stagnate until you find yourself in a rut. Familiar subjects begin to look dull and before you know it, you’re barely taking your camera out of the bag.

But don’t worry if you find yourself with such a creative block, there are several methods to help you ingnite your inspiration again. One of these is the Red Car Theory. In this video photographer Craig Roberts explains how he uses this theory to continually find new subjects and keep being inspired to take photos.

What is the red car theory?

“Imagine this scenario”, says Craig. “If I asked you how many red cars you saw today, you’d probably struggle to recall even one. However, if I promised you $50 for each red car you spotted, you’d suddenly be on high alert, actively scanning for them.”

This shift in focus illustrates the essence of the Red Car Theory. It’s a way of seeking out opportunities rather than letting them pass by unnoticed, and it’s incredibly effective in photography.

When you head out with your camera, have a subject in mind. This isn’t just a vague idea but a specific goal, such as a “doorways” project. With this clear objective, you’ll start noticing these subjects everywhere—doorways you’d usually walk past become potential shots. This intentionality makes your photography sessions and walks more productive and sharpens your vision.

What if you don’t have a subject in mind?

Even without a specific subject, the act of searching itself makes you more observant. Initially, this heightened awareness won’t happen overnight. It’s a gradual process, like developing any other photography skill. The more you practice, the better you’ll become at spotting interesting scenes and subjects. Once you notice one compelling detail, you’ll start to see many more. It’s like spotting that first red car and suddenly realizing there are dozens on the road.

Look for patterns, textures, and scenes that might otherwise go unnoticed. Over time, your ability to spot these opportunities will improve, and you’ll find yourself capturing images that were previously invisible to you.

Noticing the overlooked

Craig references his “Chairs and Benches” project, as an example. “Do you know where the nearest bench is to your home? How many do you pass on your way to work? he asks. Craig points out that if you were counting these as potential photo subjects, you’d be more attuned to their presence. This awareness can be applied to any subject you find interesting. It’s about tuning your vision to notice what you usually overlook.

Next time you’re unsure what to shoot, remember the Red Car Theory. By setting clear goals and actively searching for subjects, you’ll open your eyes to the myriad of photographic opportunities around you. There’s always something out there waiting to be captured—you just need to start looking. Embrace this approach, and you’ll soon find yourself breaking free from any photography rut.

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