Canon announces EF-S 35mm f/2.8 Macro IS STM lens and SX730 HS compact camera

Apr 6, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Canon announces EF-S 35mm f/2.8 Macro IS STM lens and SX730 HS compact camera

Apr 6, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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After some guessing and speculations, Canon has now officially launched Canon EF-S 35mm f/2.8 Macro IS STM lens. According to the test shots and videos, it makes really great images, and it’s quite versatile. Along with the macro, they have also released a new compact camera, Canon PowerShot SX730 HS. It’s the follow-up to the SX720, and another light and compact travel camera. So let us tell you more about both of them.

YouTube video

Canon EF-S 35mm f/2.8 Macro IS STM lens

This lens is designed for APS-C-format DSLRs, offering a 56mm-equivalent focal length. It has a life-size 1:1 maximum magnification and a 5.1″ minimum focusing distance. It has a built-in Macro Lite LED on the front of the lens, which provides additional illumination to close-up subjects. It has several modes, and you can configure it to illuminate only the right, the left, or both sides. It also allows you to adjust the brightness.

Lead-screw-type STM stepping motor offers fast, quiet, smooth, and accurate autofocus performance. It makes this lens great for video recording in addition to photography. Hybrid IS image stabilization minimizes the camera shake for smooth video and sharper still images.

Even though it’s a macro lens, you can step back and take portraits with it as well. We’ve found a test video from Adorama, where you can see this lens in action for taking macro photos, videos, and even portraits. From what I can see in a YouTube video, Canon EF-S 35mm f/2.8 makes very sharp images. Take a look for yourself:

YouTube video

Here are more detailed specs of the lens:

Performance
Focal Length 35mm
Comparable 35mm Focal Length: 56 mm
Aperture Maximum: f/2.8
Camera Mount Type Canon EF-S
Format Compatibility APS-C
Angle of View 42° 35′
Minimum Focus Distance 5.12″ (13 cm)
Maximum Reproduction Ratio 1:1
Elements/Groups 10/6
Diaphragm Blades 7, Rounded
Features
Image Stabilization Yes
Autofocus Yes
Physical
Filter Thread Front: 49 mm
Dimensions (DxL) Approx. 2.72 x 2.20″ (69.2 x 55.8 mm)
Weight 6.70 oz (190 g)

The price of Canon EF-S 35mm f/2.8 is not available yet. However, rumor has it that it will be around $450. The official price will be announced soon, and the shipping is expected to begin in late May 2017.

Canon PowerShot SX730 HS compact digital camera

As I mentioned in the intro, Canon SX730 is a follow-up to the previous model. As a matter of fact, it’s maybe a bit too similar to the previous model. It offers 20.3MP 1/2.3″ CMOS Sensor, 40x optical zoom lens, or 24-960mm (35mm equivalent). Video is full HD 1080p at 60 fps, which is not so impressive for today’s standards. The only prominent differences are that the SX730 has a 180° tilting LCD screen, and fewer exposure modes.

YouTube video

Even the price is similar to the previous model. You can get the Canon SX730 for $399, $50 more than its predecessor. You can choose between two colors, silver and black. It’s available for preorders now and expected to ship in June 2017. Here are the full specs:

Imaging
Pixels Actual: 21.1 Megapixel
Effective: 20.3 Megapixel
Sensor 1/2.3″ CMOS
File Formats Still Images: JPEG
Movies: MP4, MPEG-4 AVC/H.264
Audio: AAC LC
Max Resolution 5184 x 3888
Aspect Ratio 1:1, 3:2, 4:3, 16:9
Image Stabilization Optical
Optics
Lens EFL: 4.3-172mm (35 mm equivalent: 24-960mm)
Aperture: f/3.3 (W) – 6.9 (T)
Zoom Optical: 40x
Digital: 4x
Digital: 80x
Focus Range Wide: 1.97″ (5 cm) – Infinity
Telephoto: 6.56′ (2 m) – Infinity
Auto: 0.39″ (1 cm) – Infinity
Macro: 0.39″ (1 cm) – 1.64′ (50 cm)
Exposure Control
ISO Sensitivity Auto, 80-3200
Shutter 15 – 1/3200 Second
Exposure Metering Center-weighted, Evaluative, Spot
Exposure Modes Modes: Aperture Priority, Program, Shutter Priority
Shooting Modes Auto
Creative Shot
Face Self-Timer
Fireworks
Fish-Eye Effect
Handheld Night Scene
Hybrid Auto
Live View Control
Low Light
Miniature Effect
Monochrome
Movie
Portrait
Poster Effect
Smile
Soft Focus
Sports
Standard
Super Vivid
Toy Camera Effect
Wink Self-Timer
White Balance Modes Auto, Cloudy, Custom, Daylight, Fluorescent, Fluorescent H, Tungsten
Continuous Shooting Up to 5.9 fps at 20.3 MP
Up to 4.6 fps at 20.3 MP
Up to 2.3 fps at 20.3 MP
Self-Timer 10 Sec, 2 Sec
Flash
Flash Modes Auto
Flash On
Off
Slow Sync
Built-in Flash Yes
Maximum Effective Flash Range Wide: 1.64 – 13.12′ (0.5 – 4 m)
Telephoto: Up To 6.56′ (2 m)
Memory
Memory Card Type SD
SDHC
SDXC
Recording
Video Recording Yes, NTSC
Resolution 1920 x 1080p: 59.94 fps, 29.97 fps
1280 x 720p: 29.97 fps
640 x 480p: 29.97 fps
Video
Video Clip Length Up to 29 Min 59 Sec
Audio Recording Built-In Mic: With Video (Stereo)
Viewfinder/Display
Screen 3.0″ LCD Rear Screen Tilt (922,000 pixels)
Screen Coverage 100%
Connectivity/System Requirements
Connectivity HDMI D (Micro), Micro-USB, USB 2.0
Wi-Fi Yes built-in
Environmental
Operating/Storage Temperature Operating
32 to 104°F (0 to 40°C)
Humidity: 10 – 90%
Power
Battery 1 x NB-13L Rechargeable Lithium-Ion Battery Pack, 3.6 VDC, 1250 mAh
Physical
Dimensions (WxHxD) 4.3 x 2.5 x 1.6″ / 110.1 x 63.8 x 39.9 mm
Weight 10.58 oz / 300 g CIPA standard

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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One response to “Canon announces EF-S 35mm f/2.8 Macro IS STM lens and SX730 HS compact camera”

  1. jwchretien Avatar
    jwchretien

    Do they realise that the compact camera market is dieing, if not already dead? Unless it is a high end quality one it’s being destroyed by the phone market.