Sony apologises for “misunderstanding” after backlash over July 7th product launch date
Jul 7, 2021
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
Share:
As reported a few days ago, Sony has posted to Weibo suggesting that the postponement of today’s announcement is due to the anniversary is due to the Marco Polo Bridge Incident on July 7th, 1937, that led to the Second Sino-Japanese War, which led to large scale invasions of China.
When Sony initially announced the impending July 7th launch date, users on the Chinese social media site Weibo were quick to respond, and not in a positive way. Sony has now published an apology to Weibo, acknowledging those concerns.
The Google-translated version of Sony’s apology reads…
Our company attaches great importance to the concerns of the majority of netizens!
Our company originally planned to release new products at the domestic professional exhibition on 7-10 of this month, and broadcast the new product introduction video online on the first day of the exhibition.
Due to our poor work arrangements, we have caused misunderstanding and confusion in the selection of the date.
We apologize for this and cancel the related event arrangements as soon as possible!
Thank you for your continued support!
Sony was reportedly set to announce a number of new products, including the global launch of the rumoured Sony ZV-E10 APS-C E mount vlogging camera, along with new smartphones in China. The original announcement was also made the date before the Communist Party of China celebrated its 100th anniversary, and the timing did not escape their Chinese audience.
https://twitter.com/TheRealJoshYe/status/1410812527504609287
https://twitter.com/TheRealJoshYe/status/1410812531824758792
There’s been no word from Sony yet as to when the rescheduled announcement will come or how long the delay can be expected to last.
[via PetaPixel]
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
Related Posts
Sony ZV-E10 announcement on July 7th – first photo leaked already?
The production model Light L16 product photos are out and pre-orders shipping in July
RED announces an entirely new product category coming from July 6
Queens of the Stone Age frontman Josh Homme apologises for kicking photographer’s head
Join the Discussion
DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.