Irix shocked us all recently by announcing that their 45mm prime lens was going to be released as a T1.5 cinema lens first, and not the f/1.4 we’ve been expecting since Photokina 2016. Irix were at PhotoPlus 2019 this year, showing off the new Irix 45mm T1.5 prime, along with the 11mm T4.3 and 150mm T3.0 cinema lenses. So, we stopped by to take a look and chat about Irix’s plans for the future.
I want to take you back in time. To a brighter, happier time. It’s September 2016, the largest swinging bell in the world sits silently in Cologne Cathedral as Photokina is as noisy as ever in the Koelnmesse just down the road. Irix is showing off a prototype for a new 45mm f/1.4 lens. It was a very sexy looking lens, although here we are, three years later, still no closer to an actual announcement for its availability.
What Irix has done, though, is announce the impending launch of the Irix 45mm T1.5 cinema lens. According to their press release, this is the third full-frame cinema lens Irix has made, adding to the 150mm T3.0 1:1 Macro (the only one they currently list on their website) and the upcoming 11mm T4.3.
It looks like Swiss lens manufacturer, Irix is getting into the world of cinema lenses. A new teaser posted to the Irix Facebook page shows a 150mm T3.0 lens in a cinema housing. Obviously, this is just a rehoused version of the Irix 150mm f/2.8 Macro, but with the features we expect from cinema lenses. Features like a clickless aperture and a very long focus throw with a geared ring for follow focus units.
Before Irix officially announced their new Dragonfly 150mm f/2.8 macro lens at Photokina, they teased us with a few videos. Now, though, they’ve released pricing and release details. Unfortunately, though, it doesn’t look like you’ll be able to get it in time for Christmas – at least, not if you’re in the USA.
Irix seems to have taken a change of direction from their previous 11mm f/4 and 15mm f/2.4 ultrawide prime lenses. They’ve now officially announced their new 150mm f/2.8 1:1 Macro lens. Designed for full frame Nikon F, Canon EF and Pentax K mount cameras, the 150mm f/2.8 Macro comes in a new “Dragonfly” finish, which they say combines the best of the previous Blackstone and Firefly designations.
It’s been a while since we’ve seen a new lens from Swiss lens company, Irix. In fact, while they’ve been adding a lot to their Edge filter system, we haven’t seen a new lens since Photokina 2016 when they showed off the 45mm f/1.4 – a lens that still doesn’t exist.
But it looks like they’re teasing a new one for an announcement at Photokina 2018, though. At least, that’s what these three short videos suggest. All we really know is that it’s called “Dragonfly”, but it might be a 150mm macro lens.
I’ve been a big fan of Irix lenses since I first had the chance to check out their then-new Irix 15mm f/2.4 in person at The Photography Show in 2016. Later in the year, they let me have a bit of a play with the Irix 11mm f/4 at Photokina later in the year. They’re both very impressive lenses.
The only potential issue with them, though, is that until recently, if you wanted lens profiles for these lenses in Adobe Camera Raw and Lightroom, you needed to download them yourself and install them manually. Now, though, Adobe have officially added lens profiles to support these lenses to CC.
Since the initial announcement of Irix’s new Edge filter series at PPE last year, the range has grown slowly but steadily. A new 15 stop neutral density filter, the Irix Edge ND32000 was announced just a couple of weeks ago, and today we got to see it in person during The Photography Show in Birmingham, England. We also got the chance to check out their new square filter holder, too.
The likes of B+W and Lee have pretty much dominated the strong neutral density filter market for the last few years. Both of their 10 stop NDs are excellent, and then Lee upped the game with their 15 stop Super Stopper. Now, Irix is expanding their new line of Edge filters with a 15 stop ND3200 screw-on neutral density filter.
When IRIX announced that they are making a new filter system, I was intrigued. I mean, IRIX is known for their prime lenses, and not for filters. But come to think about it, it makes sense. If you know how to produce good glass, and your userbase is landscape why not give them what they want, right? Right!
We met with Joost Wierenga from IRIX at PPE 2017 to walk us through that system. The Bad news, no pricing or availability yet. The good news, it looks like a sweet system that could add competition vs. the Cokin, Lee and NiSi V5 Pro 100mm filters. And competition means lower prices, better quality, and more innovation.