iPhone camera

    SANDMARC Mobile Photography Kit displayed on a green cutting mat.

    How SANDMARC Mobile Lenses Bridge the Gap Between Phone and Pro Camera
    Sep 30, 2026 Alberto Lima

    Access to photo/video gear is often cited as the biggest hurdle for would-be photographers and videographers. It’s easy to look at social media and instantly think that without pro-level gear, you simply can’t produce quality work. This couldn’t be any further from the truth. Recently, I was given the opportunity to test some of SANDMARC’s latest lenses for mobile photography and videography, and the results are impressive to say the least. Here’s how you can use the camera that’s always with you, to create images that rival what’s possible on pro gear.

    A New Grip/Kit Adds a 2.35X Master Telephoto Converter Lens to iPhone 17 Pro Max
    Apr 20, 2026 David Prochnow

    A vintage-inspired camera case system for the iPhone 17 Pro Max combines an auxiliary lens with a case for an enhanced mobile photographic experience. The…

    A person holding a iphone while looking at an image on the screen, with a blurred night scene and colorful bokeh lights in the background.

    ProRAW vs HEIF vs JPEG: Complete iPhone Photo Format Comparison
    Nov 12, 2025 Darlene Lleno

    ProRAW vs HEIF represents the choice between professional editing flexibility and storage efficiency on iPhone cameras. This guide compares ProRAW’s 48MP raw capabilities with HEIF’s computational photography and efficient compression, plus JPEG’s universal compatibility, helping you choose the right format for different shooting situations and workflows.