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IBC 2018

Blackmagic’s new super-efficient BRAW video format offers massive compression & speed

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Many of us thought that the big news coming from Blackmagic during IBC this year would be that the new Pocket Cinema Camera 4K would be shipping ontime this month. And while that does appear to be the case, with Pocket 4K cameras shipping from next week, that’s not the biggest news.

Blackmagic has today announced their entirely new RAW video codec, Blackmagic Raw (BRAW). Blackmagic says that the new codec was developed to get around some limitations of shooting CinemaDNG, takes up much less space than other codecs for the same level of quality, and can be edited with much lower spec computers without an external GPU.

Sigma announces new 28mm, 40mm and 105mm T1.5 cinema lenses

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Sigma has today announced the addition of three new full frame lenses to their Cinema line. The 28mm T1.5, 40mm T1.5 and 105mm T1.5 are the newest high-speed cinema lenses from Sigma. This brings the total lineup of Sigma’s full frame high-speed cinema lenses to ten. With the addition of the three new lenses, eight out of the ten are now a super fast T1.5 aperture, with only the 135mm and 14mm lenses sitting at T2.

Polaroid launches new “Mint” digital pocket printer & 2-in-1 instant digital camera

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Polaroid has today announced two new products. There’s the Polaroid Mint 2-in-1 instant digital camera & printer and the Polaroid Mint instant digital pocket printer. The Mint 2-in-1 is a digital camera aimed at selfie shooters. It even features an “integrated selfie mirror”. The Mint pocket printer is for use with your smartphone or tablet.

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