Gear Announcement
Fujifilm X-T50 is basically an X100VI with interchangeable lens
New medium format gear isn’t the only thing Fujifilm’s announcing today. As well as the GFX100S II (buy here) and 500mm f/5.6 (buy here), we’ve…
Sigma 24-70mm f/2.8 DG DN II brings improved optics while saving weight
Sigma has announced the new Sigma 24-70mm f/2.8 DG DN II lens (buy here). It’s the successor to the extremely popular Sigma 24-70mm f/2.8 DG…
Fujifilm GFX100S II brings upgrades across the board and a lower price
Fujifilm has announced the new Fujifilm GFX100S II (buy here). As the successor to the Fuji GFX100S (buy here), it brings upgrades to pretty much…
Hobolite Iris is a tiny retro LED light for content creators
Hobolite has announced the new Hobolite Iris. This small, continuous 5W LED light features a retro design with a range of optical modifiers and coloured…
Konvision A7S is a 7″ touchscreen monitor/recorder that records 4K60fps ProRes
Konvision has announced the new Konvision A7S. And no, it has nothing to do with Sony. It’s a 7″ 1920×1200 touchscreen monitor/recorder supporting up to…
Xencelabs new portable Pen Display 16 sports a 4K OLED display
Xencelabs has announced the new Pen Display 16. The new 16″ tablet is ultra-thin, lightweight and sports a 4K OLED display. It offers 1.07 billion…
Samyang completes V-AF cine lens line up with 20mm T1.9 1.7x Anamorphic Adapter
Samyang has finally released the final lens in its V-AF autofocus cine lens series for Sony E. Although announced in September 2022, the 20mm T1.9…
Viltrox brings full-frame AF 16mm f/1.8 Pro lens to Nikon Z mount
Viltrox has announced a new full-frame autofocus 16mm f/1.8 lens for Nikon Z (buy here). The lens is essentially the same as that released for…
Profoto’s “industrial grade” D3 offers up to 1250Ws of power
Despite announcing its recent intention to get into continuous video lights, Profoto has announced a new strobe. It’s the Profoto D3 (buy here), available in…






































