business of photography
18 Ways to Stand Out in the Crowded Field of Professional Photography
Apr 25, 2023
Don Giannatti
There are more photographers than ever before. And while I don’t believe that’s necessarily bad, it does create a lot of marketing “noise.” Our mission…
Setting up Google Analytics for photographers
Feb 2, 2023
Josip Hotovec
Photographers spend quality time establishing their brand, organizing their photos, and building a website showcasing their photography. So, the next logical step is to share…
How to manage your time better as a freelance photographer – Tin House Studio audits my business
Jan 9, 2023
Alex Baker
Last year I read a book that alarmingly told me that if I lived to an average age of around 80 years, I probably only…
Is Ricoh finally giving up on Pentax DSLRs and leaving the camera business?
Dec 7, 2022
John Aldred
In a recent article on Japanese outlet Newswitch, Ricoh CFO Shun Kawaguchi says that the company is looking to essentially dump some of its business…
Panasonic confirms shifting away from compacts and low end cameras towards mirrorless video cameras
Nov 24, 2022
John Aldred
It’s probably not much of a surprise, really, but as Newswitch reports, Panasonic Entertainment and Communication president, Akira Toyoshima, has stated in a press conference…
OM Digital rebrands all Olympus products to OM System
Nov 1, 2022
Dunja Đuđić Kalinin
Back in 2020, Olympus sold its camera and imaging business after a series of rumors. In 2021, Olympus’s imaging business belonged to OM Digital Solutions,…
Ricoh Europe is killing off and replacing its EU website – existing accounts will not be transferred
Aug 10, 2022
John Aldred
Ricoh has reportedly sent out an email to customers informing them that they’re shutting down their EU website at Ricoh-Imaging.eu on September 5th. It seems…
How to build your visual identity as a photographer
Feb 19, 2022
Lindsay Thompson & Polly Gaillard
The visual identity of a photographer is no different than that of any other company. Although you may have spent years creating a photographic style that is…
All you need to know about logos and making one as a photographer
Feb 16, 2022
Lindsay Thompson & Polly Gaillard
The photographer logo or wordmark is the foundation of your visual identity — the visual representation of your company’s brand and core values. A logo…
Five psychology-based sales techniques to up your photography business game
Feb 4, 2022
Dunja Đuđić Kalinin
It’s not a secret that business owners use psychologic tricks to boost their sales. Whether you’re selling a product, a service, or just an idea,…