Sony finally unleash full frame 50mm f/1.4 lens and 70-200mm f/2.8 pricing

Jul 12, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Sony finally unleash full frame 50mm f/1.4 lens and 70-200mm f/2.8 pricing

Jul 12, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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SEL50F14Z_A

It’s been a long time coming for Sony shooters, but they now have an official fast standard lens available with the newly announced Sony Planar T* FE 50mm f/1.4 ZA. No longer do you need to mess around with metabones adapters and put up with limited autofocus capabilities, at least, not if you want a 50mm f/1.4.

Similar in construction to the FE 35mm f/1.4, the 50mm is weather sealed, and uses Sony’s Super Sonic Wave Motor for fast and near-silent autofocus. The aperture ring can also be “declicked”, if desired for video shooters.

The lens contains an 11-blade circular aperture, allowing for “stunning bokeh”, according to Sony, and the Zeizz T* lens coatings will help to minimise flare and ghosting. The Planar design, Sony say, helps to ensure minimal distortion.

sony_50mm_f14_zeiss

The Sony Planar T* FE 50mm f/1.4ZA will be available for pre-order as of tomorrow morning through B&H for $1,498, and is expected to ship out sometime this month.

As well as this, Sony have announced pricing for the Sony FE 70-200mm f/2.8 GM OSS Lens. Priced at $2,598 this lens will also be available for pre-order through B&H from tomorrow morning and is also expected to start shipping at some point this month.

This lens won’t be much use to me, but I know Joseph and Udi are going to be happy. Do you shoot Sony? Is this a lens you’ve been waiting for? Or have you already caved and gone with an alternative such as the Sigma Art? Let us know in the comments.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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