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Cynical Or Open Minded? Company Uses “Diversity In Fashion” Portraits In Catalog

Nov 11, 2013 by Udi Tirosh 17 Comments

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About two weeks ago we short video that shows how Photoshop was used as a cookie cutter mold to “tune” a model into the Barbie the industry expects models to be.

Cynical Or Open Minded? Fashion Company Shows "Diversity In Fashion"

Today I would like to share an opposite (albeit a bit oldish) story about UK fashion chain Debenhams who took quite the opposite route.

In their last High Summer Look Book Debenhams chose to not use the skinny and busting abs models that we have come to expect in catalog, Instead they went with showing a wide selection of exactly the opposite. Per their blog they are Featuring an amputee, three models over 40 (including one nearing 70), a paralympian athlete and not forgetting our swimwear shot with a size 18 model to celebrate curvelicious women.

This is of course not to say that they have no shopped they shoots in a similar way to what Dove does with their real beauty campaign.

Here are some of the photographs Debenhams used in their look book:

Cynical Or Open Minded? Fashion Company Shows "Diversity In Fashion"

Cynical Or Open Minded? Fashion Company Shows "Diversity In Fashion"

Cynical Or Open Minded? Fashion Company Shows "Diversity In Fashion"

Cynical Or Open Minded? Fashion Company Shows "Diversity In Fashion"

Cynical Or Open Minded? Fashion Company Shows "Diversity In Fashion"

[Debenhams shows diversity in fashion… | Debenhams]

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Filed Under: Inspiration

About Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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