Amazon kills off unlimited storage – Will start deleting users data

Jun 9, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Amazon kills off unlimited storage – Will start deleting users data

Jun 9, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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“Welcome to Unlimited Storage”. That’s what Amazon said only two years ago when it introduced the unlimited storage package. For a mere $59.99 a year, you could store as much as you want on Amazon’s “cloud”. And it was less than 10 months ago when the service was expanded to the UK. Now, though, that’s all about to change, and if you’re a user of Amazon’s Cloud Drive service, you’ll want to know.

Amazon are doing away with the unlimited package completely. The previous Unlimited Photos plan has been dropped to 100GB for $11.99 a year. This will probably be fine for most consumers just looking to back up their mobile photos and a few holiday snaps. The Unlimited Everything plan, though, is limited to a measly 1TB. And each extra terabyte costs a further $60 a year on top, to a maximum of 30TB.

This is what we saw only two years ago.

The new prices and limitations are now in effect. Anybody who’s already signed up on an unlimited package, though, will keep it until it’s up for renewal. If auto-renewal is turned on, it will be automatically switched over to the $60/year plan. So, if you’re currently using more than 1TB of space, you’ll want to get that worked out as soon as possible so that you don’t end up with a large unexpected bill.

The Verge report that Amazon are giving users 180 days to download or delete their data if they are over their respective caps. That’s 100GB for Unlimited Photo and 1TB for Unlimited Everything customers. After that 180 day grace period, Amazon say that they will start deleting content for them. They’ll start with the most recent uploads and keep going until the space used falls within the new limits.

It’s not that much of a surprise that the Unlimited packages have ended. It’s just not a sustainable business model. It was essentially a short term stunt to try to squash the competition. They knew there wasn’t really a way for Dropbox and others to compete. Microsoft did the same thing in 2015 backing out of their “unlimited” storage for Office 365 subscribers.

All these cloud sotrage companies trying to compete with each other to beat each other out. The only ones they’re screwing over are the customers. I think I’ll just stick to Resilio.

Note: This only seems to affect Amazon Cloud customers. Amazon Prime customers will still keep their unlimited photo storage. But I wouldn’t rely on it if I were you.

[via The Verge]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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10 responses to “Amazon kills off unlimited storage – Will start deleting users data”

  1. Will Nicholls Avatar
    Will Nicholls

    Seems incredibly dishonest, to not at least honour the pre-existing subscriptions on the unlimited package and just move on from there with the new ones.

  2. Vincent Moschetti Avatar
    Vincent Moschetti

    I was just about to get a subscription!

  3. Jeff G. Rottman Avatar
    Jeff G. Rottman

    I understand that Amazon Prime members will STILL HAVE their unlimited Photo storage after this change, anyone know any different?

  4. Jackson Avatar
    Jackson

    I hope there’s a class action lawsuit filed over this sort of thing, too many in the digital economy take advantage of their patrons by advertising a commitment forward, then suddenly change their commitment when they feel their profit margins aren’t making the share holders happy enough.

  5. Kryn Sporry Avatar
    Kryn Sporry

    I’ll try to put this as politically as I can: fucking cunts!

  6. Jeannie Darby Matteson Avatar
    Jeannie Darby Matteson

    Wow! Glad I didn’t get one!

  7. Alexandre Grondin Avatar
    Alexandre Grondin

    And this is why I don’t trust Cloud solutions for long-term storage

  8. Klaus Plathan Avatar
    Klaus Plathan

    Microsoft had 10 gigs free a couple years ago and dropped it to 5. Now I get en email saying I have tom

  9. Martijn Hermans Avatar
    Martijn Hermans

    Got 5tb+ on there, gotta find a new place to stash all that…..

  10. Florian Avatar
    Florian

    How is there not a class action law suit going on from users and the cloud storage competition for distortion of the market and unfair advertising to the users?