A quick rundown on what apple boxes are and what they’re used for
Mar 11, 2016
Gannon Burgett
Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.
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When you think about accessories used around the studio, apple boxes usually aren’t the first item that come to mind. But, they have their place and as simple as they might seem in concept, the reality is there are many ways to use them and various terms associated with each method.
To explain what the various terms and styles are, Jay P Morgan of The Slanted Lens has shared a helpful tutorial.
In the charismatic three minute video, Morgan breaks down the various terminology used to explain the sizes and methods for setting up apple boxes. He also shares the various uses for apple boxes on set, which can range from making a subject slightly taller to bringing a prop a little closer to the camera.
You can find full, half, quarter and pancake apple boxes at B&H. Or, like many other things we share, you could always make a DIY apple box with some 2x4s and plywood.
Gannon Burgett
Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.
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