This Tokyo Camera Store Lets You Test a Hasselblad and Fly a DJI Drone

Trying a high end camera in person can tell you things a product page cannot. The weight, grip, viewfinder, and feel of the controls all matter, particularly when considering a medium format system. Hasselblad is bringing that experience to Tokyo with a new flagship store shared with DJI in the Omotesando district.

The two floor DJI | Hasselblad Authorized Concept Store Tokyo Omotesando will bring together products from both brands. While the first floor focuses on DJI drones and handheld imaging equipment, the second floor is dedicated to Hasselblad cameras, lenses, and a photography gallery.

A dedicated space for Hasselblad medium format cameras

The second floor will showcase Hasselblad’s medium format mirrorless cameras, including the X2D II 100C and models from the 907X series, alongside XCD lenses. Visitors will be able to handle the cameras and try them out rather than relying solely on product demonstrations or specifications.

The store will also feature a Hasselblad art gallery displaying photographs that demonstrate the detail and tonal gradation captured by the brand’s medium format systems. A premium lounge and consultation booths will provide space for customers to discuss equipment choices with specialist staff.

For photographers considering a move to medium format, the opportunity to handle the equipment and compare lenses in person could be particularly useful. Camera specifications can explain resolution and sensor size, but they cannot fully communicate how a camera feels during actual use.

DJI takes over the first floor

The first floor is dedicated to DJI’s imaging products, including its Mavic, Air, and Mini drone lines, as well as Osmo handheld cameras, gimbals, and action cameras.

One of the store’s main attractions is a permanent indoor drone flight cage. Visitors can try flying drones and experience their hovering stability, camera operation, and control response in a dedicated space, without depending on outdoor weather conditions.

The store will also offer one on one consultations with staff who can recommend equipment and accessories based on customers’ photography, filmmaking, or commercial production needs.

A new destination for camera enthusiasts

The store is located at La Porte Aoyama, 5-51-8 Jingumae, Shibuya-ku, Tokyo. It is a four minute walk from Exit B2 of Omotesando Station and will operate from 11 am to 8 pm, with irregular holidays.

SEKIDO, DJI’s authorized domestic distributor, says the store will support Japanese, English, and Chinese speakers. It also plans to hold photography workshops, drone flying seminars, and advance product demonstrations.

The opening gives Hasselblad a dedicated physical space in one of Tokyo’s prominent shopping and cultural districts, while bringing its medium format systems together with DJI’s wider imaging lineup.

For photographers, the second floor is the main attraction: a chance to get hands on with Hasselblad cameras and lenses, inspect prints in the gallery, and speak with specialists before making a substantial equipment investment. Sometimes, the best way to decide on a camera is still to pick it up and take a picture.

[Photos via Instagram.com/djihasselblad_tokyo_omotesando]

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