Hasselblad launches the XCD 3,4/75P: a portable powerhouse for portrait perfectionists

Hasselblad just unveiled the newest member of its XCD Portable (P) series, the XCD 3,4/75P. This lightweight standard lens, priced at $2,229 USD, aims to bring portability and professional power in a relatively small form factor. (As you know, Hasselblad cameras are extraordinary but not small). Hasselblad is targeting photographers keen on portraits, street scenes, and still life, and this would be the first “standard”(ish) lens in the XCD lineup. Let’s take a look at what makes this sleek piece of glass worth the buzz (and your hard-earned money).

Perfectly balanced for portraits, street, and still life

With a 59mm full-frame equivalent focal length and an f/3.4 aperture, the XCD 3,4/75P lands in the sweet spot between a standard and mid-telephoto lens. This unique positioning offers a versatile range, ideal for shooting full or half-length portraits with ease. And, thanks to that wider-than-usual aperture, you get beautifully soft, natural bokeh to make your subjects pop against the background.

Built for on-the-go creatives

Weighing in at just 398g and standing a mere 71mm tall (small in Hassy standards), this lens is tailored for photographers who need precision without bulk. It’s compact and stylish, with a metal body and a subtle “H” pattern around the focus ring—a nod to Hasselblad’s classic design touch. It’s easy to imagine this lens slipping into your bag without making a dent in your shoulder or cramping your style.

Image quality designed for the pixel peepers

Hasselblad promises that the XCD 3,4/75P is no lightweight when it comes to optical performance. It features a 10-element, 10-group construction with an aspherical element and three ED elements—lots of glass! This makes sense since the lens is made to handle the high-res demands of 100-megapixel sensors.

Fast, silent focusing—no missed moments

Inside the XCD 3,4/75P, there is a linear stepping motor and a compact focusing group to ensure quick and accurate focus, which aligns with the lens street photographer’s audience. (Medium format cameras are keen to shallow DOF even at closed apertures). Plus, pair it with a Hasselblad X System or V System camera, and you get PDAF support, which brings smooth, whisper-quiet focusing—great for keeping things discreet in quieter environments.

Shutter speeds and flash sync for creative control

Hasselblad’s XCD lenses are known for their built-in leaf shutters, and the 3,4/75P is no exception. You get shutter speeds up to 1/2000 second and full flash sync across all speeds. This combo gives you creative freedom, whether you’re freezing motion or balancing flash with ambient light.

Added versatility with the new X Extension Tube

Launching alongside the XCD 3,4/75P is Hasselblad’s new 9mm X Extension Tube. Designed for X System cameras, this $299 USD accessory cuts down the minimum focusing distance, giving you close-up capability for detailed shots. This little tube could be a game-changer if you’re after intricate textures or small subjects.

The XCD 3,4/75P brings Hasselblad’s classic look and cutting-edge performance in a compact package that’s ready for life on the move. If you’re a portrait or street photographer looking for that iconic Hasselblad quality without the weight, this might just be the lens for you.

Price and availability

The Hasselblad XCD 3,4/75P lens is priced at $2,229 USD (or €2,529 EUR) and is available now for purchase through Hasselblad’s website and select retail partners worldwide. For those looking to expand their close-up capabilities, the Hasselblad X Extension Tube (9mm) also launches alongside the lens at $299 USD (€339 EUR). Both items can be ordered online or picked up in-store starting today.

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