Why Fuji’s Newest X100 Firmware Update Is A Step In The Right Direction
Before going into the details and goodies found in the new load, let me say this. The mere fact that Fuji still provides significant updates to their two older customers is an amazing thing. I think it sets a reference points to other camera makers (cough cough, Nikon) and sets the bar higher for anyone in the market. I also think that this is not enough. Here is why.
First, What Do We Get In This Firmware Load
Fuji X100 owners would be glad to get some amazing new features and significant improvement on many other camera aspects. Mathew Maddock did a full analysis of the upgrade and provided a video showing the results (below), If you just want the main features, here they are.
- Faster AF – up to 20% faster in some conditions
- Faster start up time
- New Focus Peaking
- Some bug fix’n and macro & focus enhancements
Why This Upgrade Is An Amazing Thing
Most vendors will release one or two upgrades in the lifetime of a camera, mostly to divert you from changing system for a feature you lacked. Be it Raw Video, Focus Peaking, Better audio and so on.
On the other hand, we know that camera makers deliver camera way more powerful than their specs. (Canon is a good example for that). The list of features we end up getting is sometimes changed by the marketing team and not by the engineers.
So why would a company release an update that is not going to generate any sales or hold users from moving to another system? If anything this update might slow down the move to Fuji’s X100s.
They do it because they care about their customers. Many of the features that are developed for the “next camera” can work on the “previous camera” because they share a similar processor, similar core software and the camera processor has “room” left to do more.
The only reason not to release an update would be that they lack the resources to back-port and test features. And that should be easily fixed
So Fuji taking the time (how little it may be) to take care of their loyal customers is the right thing to do.
Why Is It Not Enough
It is not enough because Fuji is the only one doing it. I would love this to be industry standard. Release new features on old cameras. I really can’t see why this would be too hard on camera makers
It is not enough because it is too late. Come Fuji, you’ve done good here, you would have done even better if you released this a year ago, or better yet when there were still not upgrade options.
It is not enough becasue the camera can do more. This is just my wild guess here, and since the X100 is not firmware broken yet, we can’t really tell. But I think it is not pushed to the limits yet.
Still with me? send Fuji a virtual smile and go upgrade.
(Fuji X100 photo by Ole.Pophal)
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.