The Photographer’s guide to getting started with video – and why you need to learn video

Nov 9, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Nov 9, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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As a photographer, making the transition to video or adding it to your offerings can be a daunting task – especially if you haven’t jumped on the mirrorless train yet. Even if you’re already a very good photographer, shooting video requires a very different skillset (and potentially a whole bunch of new gear) that can take some time to learn.

In this 16-minute video, photographer Justin Mott offers up some useful advice for photographers thinking about getting started with video – or how to take it more seriously if you’ve already had a little go with it.

The video is sort of a follow-up to his previous video about why photographers should start getting into video, which makes a lot of sense. Many clients these days are starting to want video alongside their stills. After all, for better or for worse, much of the world has transitioned from prints to social media and digital screens. These screens and social media platforms can also play video, so clients want it. It’s also a fantastic marketing tool for yourself, too. Here’s Justin’s first video if you haven’t seen it.

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The more recent follow-up video focuses more on the “how” rather than the “why” and brings a lot of valuable information and advice for photographers who’ve decided to start taking the idea of adding video to their repertoire. Probably the most valuable thing he talks about, which isn’t at the forefront of most photographers minds is the audio. Perhaps counterintuitively, it’s probably the most important part of video and definitely something you’ll want to pay careful attention to.

Have you added video to your client offerings yet? If not, what’s stopping you?

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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