When I first started watching this short film, I thought it was a promotional piece. After all, Polaroid just announced its new OneStep 2 camera a couple of months ago. It was released a couple of weeks ago, so, thinking it might be a Halloween advert to get the word out is a logical assumption to make.
But no, this is the creation of filmmaker Joey Greene and a wonderfully talented, but small, crew of people. It starts off with what appears to be a guy moving into a new place, unpacking his boxes. When he pulls out a Polaroid OneStep, he opens it up and it goes off in his hand. Out pops a picture. So, he decides to have a play with it.