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ProGrade is the memory cards company that Lexar could have been

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When Micron announced they were quitting the Lexar brand last year, it came as quite a shock. Many long-time Lexar fans were worried about where their future memory cards would be coming from. A short time later, the Lexar brand was acquired by Longsys, a Chinese manufacturer of flash storage. Very little seems to have happened in Lexar’s story since then, though, except for the continued production of Lexar XQD cards.

Now, though, it seems a new company, sort of, is entering the fray. ProGrade Digital is a new brand of professional grade memory cards and card readers aimed at photographers. But while this is a new company, they aren’t newcomers to the memory card game. It’s being headed up by a team of former Lexar and SanDisk executives and senior management.

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Lexar continues producing XQD memory cards after all

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When Micron Technology announced they were discontinuing Lexar, one of the customers’ concerns was the availability of XQD memory cards. A recent post on Nikon Rumors caused even more stir, as they noticed all Lexar XQD cards were discontinued at B&H. However, a response from Lexar says there’s nothing to worry about after all – they will continue producing XQD cards after all and fulfill B&H’s inventory again.

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Lexar to carry on under new ownership with potential grand plans for the future

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There was a lot of upset with the recent announcement that Micron were to discontinue the Lexar brand. A lot of previous and potential customers became concerned. Is support going away? Should they switch to a different brand? If they buy now, are their warranties still good? I know quite a few photographers who made the overnight switch to SanDisk without a second thought.

But now, it seems that Lexar will be just fine. Micron have sold the brand to Chinese flash storage company, Longsys. As a leader in consumer flash storage, it seems that the Lexar brand is definitely staying. Their mission is “to make Lexar the go-to brand for high-performance removable storage”. They also say they’ll be expanding on it to provide even more solutions in today’s big data and wireless landscape.

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Is Lexar closing down?

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Micron Technology has issued an announcement that they are discontinuing Lexar retail removable storage business. As they say, they are most likely to sell this part of the business, either partially or in whole. And the reason behind the decision is their attempts to focus on the “increasing opportunities in higher value markets and channels.”

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Lexar launches the highest capacity CFast card on the market

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Lexar has launched their latest addition to their line of CFast memory cards, and it’s the largest capacity CFast on the market. It’s Professional 3500x CFast 2.0 and it has 512 GB capacity. It’s the double from their previous CFast model, and currently, there’s no card on the market that beats this capacity. And capacity isn’t only good feature – it has more than just the size.

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Lexar releases MicroSD to Lightning Connector adapter for easy on-the-go transfers

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As cameras get smaller, the medium upon which the imagery is stored on must also get smaller. It is for this reason that the go-to storage format for many action cams and compact cameras are MicroSD cards.

Usually, when it comes time to offload these images onto a computer or mobile device, a converter is needed to turn the MicroSD card into a full-sized card. A new adapter from Lexar is looking to change that though with an adapter that lets you directly plug a MicroSD card into the Lightning connector of any comparable iOS device.[Read More…]

DJI’s Concept Phantom X Presents the Future of Drones

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The future has never seemed less exciting.

A new video released by DJI presents the Phantom X Concept drone, including a bunch of new(ish) and (kinda) useful technology.

Claiming to “turn wide-eyed dreams of future possibilities into fact”, the Phantom X includes multi-angle shooting, artificial intelligence, obstacle avoidance and free-flight object tracking.

Enlisting help from companies and brands such as Adobe, Lexar, House of Cards and Agents of S.H.I.E.L.D., DJI also presents what I predict could become the next biggest PITA – drone sky painting.

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XQD memory cards still kicking; Fastest one announced by Lexar

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Lexar announced two new XQD 2.0 memory cards, one of which is the fastest XQD on the market, and a dedicated card reader.

The cards are rated at 2933x (440MB/s) and 1400x (210MB/s) and will provide a welcome speed boost to the already fast system.

Nikon, the only DSLR manufacturer who uses XQD cards, is happy and hints the company will continue to use this technology.

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Watch How to Squeeze 350,000 Photos on a 512GB Memory Card

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It’s been over a year since the first 512GB memory cards were announced, but it was usually their price that drew most of the attention, and it’s quite understandable why considering they can cost more than some DSLRs.

While we all knew that 512GB is massive, Jared Polin (aka FroKnowsPhoto) really drives it home in this video. After sharing with his viewers that the D4s can shoot over 13,000 RAW files, he was asked how many JPEGs could fit in the card.

It took a while for the card to load due to its ridiculous capacity but, the results show that some people will never again have to swap their memory card. EVER.

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