UK considers new law to label all AI-generated content
The UK Prime Minister is reportedly considering a new law requiring all AI-generated photos and videos to be clearly labelled. The law would aim to regulate the rapidly advancing field of artificial intelligence (AI) and combat the growing threat of deepfakes. This development comes amidst rising concerns about AI technology’s potential misuse and manipulation.
According to The Times, Prime Minister Sunak is actively working on establishing national guidelines for the AI industry. He will present these guidelines at a global safety summit scheduled to be hosted in the UK during the autumn. Sunak hopes that the proposed legislation will serve as a blueprint for implementing similar laws worldwide.
The government has also established a British AI safety agency to bolster the UK’s efforts in ensuring AI safety. This agency will evaluate the most powerful AI models to prevent them from deviating from their intended purposes.
Speaking about the need for AI regulation, Sunak emphasized the transformative nature of AI technology and the associated risks it poses. “It’s going to reshape every aspect of our lives,” he stated in an interview with Sky News. “While this brings opportunities and benefits, it also presents risks, including the misuse of technology. That’s why guardrails and regulation are crucial.”
One of the major concerns driving the push for AI labelling is the rise of deepfakes. These digitally altered images and videos have been a cause for serious alarm. In May, a viral AI-generated photo depicted a fake explosion near the Pentagon building in Washington, D.C., causing temporary market fluctuations.
The European Union (EU) has also taken steps to address the issue of AI-generated content. In the forthcoming Digital Services Act, tech companies generating AI content will be required to label it. Social media platforms will also be obligated to comply with this requirement. In a recent move, Google introduced the ‘About this photo‘ tool to label AI-generated images, aiming to provide users with information about the origin of photographs.
Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe