The Vivo X90 and X90 Pro smartphones with Zeiss 50MP 1-Inch camera launch globally

Feb 3, 2023

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

The Vivo X90 and X90 Pro smartphones with Zeiss 50MP 1-Inch camera launch globally

Feb 3, 2023

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Vivo’s X90 and X90 Pro have been out in China for a little while now, but today sees their global international launch. Both smartphones feature Zeiss cameras, with the X90 Pro sporting a large 1-inch sensor. Both smartphones feature 50-megapixel Zeiss camera modules, with the non-Pro model also sporting 12-megapixel telephoto and wide-angle cameras. The X90 Pro, on the other hand, features 50-megapixel wide and 12-megapixel telephoto cameras.

With Zeiss optics in both devices, featuring Zeiss’s T* lens coatings, pixel shift, dual-tone LED flash, HDR and panorama modes, the expectations are high for this one. The X90’s 50-megapixel 1/1.49″ sensor offers 4K video at up to 60fps, while the X90 Pro’s 50-megapixel 1-inch sensor lets you record up to 8K at 60fps. Both devices also include a 32-megapixel selfie camera that shoots up to 4K 30p.

YouTube video

The Vivo/Zeiss relationship is not new. They’ve been making smartphone camera modules together since 2021 with the launch of the X60 series. Things have come along since then, though, with increased resolution and larger sensors. When it comes to viewing the images you shoot, both the X90 and X90 Pro feature a 6.78″ 120Hz AMOLED display compatible with HDR10+. Both claim to be able to display a billion colours, offering a wide range of tones, and the X90 Pro specifically boasts a 1300-nit brightness for easy viewing outdoors.

Vivo says that “this generation of the Vivo ZEISS co-engineered imaging system brings forward a blend of hardware upgrades and software breakthroughs to offer an unparalleled experience”. It says it offers improved light sensitivity, wider apertures, natural colour processing and better stabilisation for sharper images and smoother video footage. The X90 Pro features a 50-megapixel 1-inch main camera with a bright f/1.75 aperture. It also contains a 50-megapixel telephoto portrait camera and a 12-megapixel wide-angle camera.

The regular Vivo X90 also sports a triple camera array. The main camera is still 50 megapixels, but it’s a smaller 1/1.49″ sensor. The telephoto portrait camera also sees a drop in resolution from the Pro at 12 megapixels, the same resolution as its wide-angle camera

Both devices are available in 256GB and 512GB UFS 4.0 storage capacities, with the non-Pro model also available in 128GB flavour. Unfortunately, as is the trend lately, neither device features a microSD card slot. Removing the microSD card from a lot of modern smartphones has really become quite annoying. When smartphone capacities were increasing at a faster rate than memory card capacities, sure, it made sense.

But with 1TB microSD cards (reviews here and here) becoming cheaper and more readily available, it is pretty frustrating that mobile content creators can’t easily expand the storage of these devices at will. Sure, you can hook up a portable SSD (or card reader), copy stuff over from your internal storage and then free the space back up. It’s something many of us do. But, it’s a lot easier if you can shove a card inside your device. It used to be a big selling point of Android devices over iPhones. So, hopefully, Android device manufacturers will start to reverse this trend at some point in the future.

The Vivo X90 will become available to buy soon in Breeze Blue and Asteroid Black, with the X90 Pro available in Legend Black. No official prices have been announced at the time of writing, although the Vivo X90 is expected to start at around $520/£430, with the X90 pro starting at around $700/£590. It’s also not currently clear exactly which regions will see the new devices first

To find out more, keep an eye on the VIVO website for when it pops up in your region.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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