Gear Announcement

    Hobolite is a new LED lighting brand inspired by the Golden Age of Hollywood
    Mar 15, 2023 John Aldred

    If you’re a fan of retro-looking modern tech, this one will be right up your alley. It’s a new brand, Hobolite, producing lights with a…

    Sennheiser goes USB with the new Profile desktop microphone
    Mar 14, 2023 John Aldred

    Sennheiser has today announced the new Sennheiser Profile. It’s a USB-powered condenser microphone designed for live streaming, podcasting and voiceovers. As a USB microphone, it…

    Leica’s new 100-400mm f/5-6.3 looks like a rehoused Sigma at twice the price
    Mar 10, 2023 John Aldred

    Leica has announced a new addition to its SL system (L mount) lens lineup. It’s the Vario-Elmar-SL 100-400mm F5-6.3 and it costs a whopping $2,195….

    DJI pulls the head off the Ronin 4D with the new Ronin 4D Flex
    Mar 9, 2023 John Aldred

    DJI has launched the new Ronin 4D Flex. Essentially, it’s an addon cable and set of accessories for the Ronin 4D that allows you to…

    7artisans 79mm Split Diopter selectively adds blur to your images in-camera
    Mar 6, 2023 John Aldred

    7Artisans has released a new 79mm split diopter filter. As with many filters, it goes on the end of your lens between the subject and…

    Sirui releases Saturn 35mm T2.9 1.6x Anamorphic lens
    Mar 6, 2023 John Aldred

    Sirui has officially announced the general availability of its full-frame Saturn 35mm T2.9 1.6x Anamorphic lens. Initially launched in November 2022 as a pre-order, this…

    Meike announces 60mm f/2.8 macro lens for E, X, Z, EF-M, RF & M43 mounts
    Mar 3, 2023 John Aldred

    Meike has announced their new 60mm f/2.8 APS-C manual focus macro lens. It’s a very low-budget lens, with a price tag of only $189.99, and…

    Godox SLIII series LEDs finally gain app control
    Mar 2, 2023 John Aldred

    The Godox SL series LEDs have been Godox’s entry-level continuous lights for several years now. They’re a fantastic series of lights for when you’re on…

    Amaran releases its first ever full-colour Pixel Tube LED lights
    Mar 2, 2023 John Aldred

    Amaran, the entry-level sub-brand of Aputure, has announced the Amaran PT1c, PT2c and PT4c in 1ft, 2ft and 4ft lengths, respectively. These are the first…

    Lensbaby Double Glass II – A familiar old look with a fresh level of sharpness
    Feb 24, 2023 John Aldred

    Lensbaby has announced their new Double Glass II optic. It builds on the look of the original Lensbaby, released in 2004 – a look which…