Adobe’s new line of clothing features the worst cliché stock photography ever
Sep 15, 2016
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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If you ever quite liked the idea of strolling though town wearing a “Happy senior couple piggybacking at the beach” long sleeved t-shirt, well, your time has come. The clothing line you never even knew you wanted is finally here (kind of), thanks to Adobe Stock. Don’t be so quick with the “Buy now!” button, though. It’s just a marketing campaign.
Swedish ad agency Abby Priest was approached to create a campaign for Adobe Stock. The basic idea was to highlight the shift in style between modern stock and the overused cliché stock images of old. What they came up with was “a limited-edition clothing line giving a salute to the most infamous stock images creatives love to hate.” Gone are the happy, warm, smiling faces, replaced by a new, slightly less enthusiastic generation.
It is quite an amusing idea, although I don’t think I’d wear one myself. Fortunately, I won’t get the opportunity. Adobe have said that the new clothing line is only available to a select audience as part of a direct clothing campaign. So, it won’t be available for sale to the general public. What a shame.
You can read more about the campaign on the Adobe blog. You can see the full Adobe Stock Apparel look book here.
What do you think? Would you wear it?
[via Adweek]
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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2 responses to “Adobe’s new line of clothing features the worst cliché stock photography ever”
That company is one of the few company’s who would have to work very hard to get my pennies…
…I would never PAY to advertise them or any of their products… EVAH!
I agree with right_writes. Even now Adobe is probably trying to figure some way to force the buyers to pay them monthly for the privilege.