Canon confirms that they do not consider EOS R3 to be a “flagship” camera

Sep 27, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Canon confirms that they do not consider EOS R3 to be a “flagship” camera

Sep 27, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Well, it might cost $6,000 and have a feature set that blows the Canon EOS 1DX Mark III away in most respects but apparently, the Canon EOS R3 isn’t classed as a flagship model. In an interview with Canon’s David Parry at The Photography Show in England last week, it was revealed that Canon doesn’t consider the EOS R3 to be a flagship camera mainly because it doesn’t have the durability of the 1DX series.

Sure, the EOS R3 might contain a lot of features similar to the 1DX Mark III, be targeted towards a similar target market, and even be much better in many ways, but nope, not a flagship. All this despite the fact that it’s currently Canon’s most expensive RF mount camera, with a price on par with former flagship DSLRs from both Canon and Nikon.

The EOS R3 has the weather sealing and dust protection of the 1DX Mark III, although Canons says it’s not as durable. So, it’s not going to be able to take quite the beating that the 1DX series often does when used in harsh conditions. For some would-be users of this camera, that won’t be much of a concern but if you’re travelling into the arctic wastelands or a warzone, it’s an important consideration.

David didn’t confirm or deny whether an EOS R1 true flagship model is on the way, but I think it’s pretty obvious that it must be. After all, they can’t really say that the EOS R3 isn’t a flagship and then not have one, can they? And the EOS 1DX Mark III does still beat the EOS R3 in a few ways, like the aforementioned durability, but also mechanical shutter framerate, buffer size and more.

It makes you wonder, though… When a $6,000 camera isn’t considered a flagship, just what the EOS R1 will be able to do in comparison and how much that one is going to cost. Given how good the EOS R3 already appears to be, though, I think we can expect a hypothetical EOS R1 to be something pretty special!

[via FStoppers]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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3 responses to “Canon confirms that they do not consider EOS R3 to be a “flagship” camera”

  1. Jan Avatar
    Jan


    Sony Alpha 1: 7300€
    Nikon D6: 7300€ (at release)
    Canon EOS 1DX Mark III: 7300€

    Canon EOS R3: 6000€
    -> not considered a flagship camera.
    Who could have guessed?!?

    Also when every canon flagship in the past 20 years had a 1 in its name and they release a camera that doesn’t…

    1. Kaouthia Avatar
      Kaouthia

      The Sony A1, Canon 1DX Mark III and Nikon D6 were all $6,500 at release. The EOS R3 is $6,000. It’s not as big a difference as you suggest.

      1. Jan Avatar
        Jan

        Well, then you are lucky. The prices I mentioned (in Euro) are the exact same I would have to pay out there. Ok, the D6 got a lot cheaper by now.

        And still: Following how Canon names its cameras and the obvious fact that 3 isnt a smaller number than 1 its an easy guess that this was never meant to be
        “THE flagship”?

        I mean I get what you are getting at and it really gets tears in people eyes thinking about the hefty price tag the R1 will have. But is this obvious fact worth an entire article?