Do you follow any of the big lifestyle/travel Instagram accounts? You know the type. They share amazing views and emotion evoking photos, usually accompanied by inspiring and motivating proverbs.
Cinematographer Matthew Rycroft suggests a different interpretation to those accounts with his HASHTAG NOFILTER short. And for me, I may never fully trust an Instagram account again.
Matthew shares his motivation for making this video:
This Halloween, HASHTAG NOFILTER asks some questions about the dark side of social media…
• How authentic and manufactured are online identities?
• What lengths will we go to for validation online?
• … And just who exactly are we following?
HASHTAG NOFILTER is a fun poke at the state of social media and shows just how creative we’ve all become with curating the perfect digital life. There is huge pressure to create and craft perfect highlight reels on our social channels… and to what end? Social media has becoming saturated with carefully curated narcissism, and those who don’t compete, don’t get those Dopamine-filled hearts…Happy Halloween!
[HASHTAG NOFILTER | Matthew Rycroft]