When Iceland’s goalkeeper is not denying Messi, he is directing commercials for Coca-Cola

Jun 17, 2018

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

When Iceland’s goalkeeper is not denying Messi, he is directing commercials for Coca-Cola

Jun 17, 2018

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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Thór Halldórsson is an accomplished goalkeeper, I mean, not every goalkeeper gets to deny Messi from a penalty shot. But, when goalkeeper Thór Halldórsson is not keeping the goal, he is working as a film director.

In fact, one of the latest Coca-Cola commercials, the Icelandic Coca-Cola ad for the World Cup 2018, was directed by Halldórsson and it’s pretty awesome. It’s quite a clever commercial, making use of the Icelandic team SKOL cheer. (hit the just to see what it is).

YouTube video

Apparently, when Halldórsson football career was stumbling, he took on film directing in parallel to his football career.

If you want to see your favorite goalkeeper on set, just watch this BTS:

YouTube video

And as promised, the SKOL cheer. It’s kind of a mashup between “We will rock you” by Queen, and “The Cup Song” by Anna Kendrick.

YouTube video

With this, I hope that DIYP has paid its tribute to the World Cup, and we can get back to photography ;)

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Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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2 responses to “When Iceland’s goalkeeper is not denying Messi, he is directing commercials for Coca-Cola”

  1. Christine Schintee Avatar
    Christine Schintee

    Nice!! That’s a good commercial too!

  2. Aankhen Avatar
    Aankhen

    Awesome!