Vogue’s campaign for Chanel’s new jewelry collection is made of blurry photos

Nov 27, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Vogue’s campaign for Chanel’s new jewelry collection is made of blurry photos

Nov 27, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Chanel has launched a new collection of jewelry. It seems, however, that the photos that follow it have caused more reactions than the jewelry itself. The photos feature brand ambassador and famous actress Keira Knightley. They were taken by fashion photographer Sarah Moon, and the reason for strong reactions is that all the photos are blurry.

Vogue has posted the link to the photos on their Facebook page. In addition to the comments on Keira Knightley’s looks, some of the comments point out to the facts that the images are blurry.

DID YOU SEE? Sarah Moon photographs Keira Knightley for CHANEL's new jewellery collection: vogue.uk/W0y8ne

Posted by British Vogue on Saturday, November 25, 2017

Although the campaign has made plenty of people scratch their heads, the thing is – the photos all blurry on purpose. It’s Sarah Moon’s style and she’s known for the almost abstract fashion images. During her long career, she has been featured in magazines such as Vogue, Elle, Harper’s Bazaar and many others. She has also worked for Dior, Comme des Garçons, and Chanel. In 1972, she made the photos for the Pirelli calendar, and she was the first woman who did it.

I’ve read plenty of comments in Facebook groups regarding the photos. And it appears that people can be divided into two groups: the first one doesn’t question the competence of the famous fashion photographer and refers to the images as “masterpieces.” The other half doesn’t find this style compelling and can’t see the reason for launching blurry photos for a jewelry promotion.

https://www.youtube.com/watch?v=0zwHh0sE2K4

Personally, I like some of Sarah Moon’s photos, but her style is generally not what I’d go for. Of course, I’m sure Chanel hired her for a reason since she is a well known and appreciated artist. Still, I don’t think her style works so well with the photos that should promote jewelry, but of course, it’s a matter of my personal taste. You can see the images on Vogue’s website, and feel free to share your thoughts: do you like them?

[via Vogue UK]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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5 responses to “Vogue’s campaign for Chanel’s new jewelry collection is made of blurry photos”

  1. Elijah Avatar
    Elijah

    Day in and day out you make it more and more easy for every single one holding a black camera to be a “photographer”. That was some stupid move, Chanel!

  2. Trino Pam Avatar
    Trino Pam

    Looks great! :)
    Makes you see how sharpness is overrated. What matters is beauty.

  3. Paul Willy Brown Avatar
    Paul Willy Brown

    If you are hip enough then blurry is the new sharp

  4. davv Avatar
    davv

    “hey lets make our pictures look like low iq instafilter crap so everyone likes us”

  5. cbenci Avatar
    cbenci

    Once again I find I’m out of step with the cool young’uns of today.

    Let’s be honest, they look shit – and not just the blurryness, the lighting, composition and colours are average. But opinions are like arseholes…