This ‘Smashing’ New Year’s video is thirty seconds of camera gear destruction

Dec 29, 2015

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

This ‘Smashing’ New Year’s video is thirty seconds of camera gear destruction

Dec 29, 2015

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

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If you possess a weak stomach, you might want to turn away while you can.

What you’re about to see is thirty seconds of devastation, brought to us by B&H in collaboration with video production company Brilliant Champions and OnTime Studios.

In the half-minute video, which is an advert to promote Canon’s CarePAK protection plan, which comes free with select gear through January 9th, 2016, the team at Brilliant Champions drops camera gear galore onto concrete, filming it in slow motion as piece by piece the gear explodes. The result is a very expensive graveyard of camera gear.

YouTube video

It’s not known whether this equipment (most of which appears to be analogue) was already broken or gear donated, but whatever the case is, it’s never a pleasant sight. And it’s especially not a the best way for any photographer to ring in the New Year’s.

This video doesn’t appear to be the only camera destruction done in the name of Canon’s CarePAK plan. Below is a tweet from B&H showing more camera gear getting destroyed.

[via Reddit]

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Gannon Burgett

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

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