The “Tank Man” photo from Leica’s controversial ad was actually taken with a Nikon

Apr 29, 2019

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

The “Tank Man” photo from Leica’s controversial ad was actually taken with a Nikon

Apr 29, 2019

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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A recent cinematic ad from Leica caused quite a stir in China, making the word “Leica” banned from this country’s social media. The video titled The Hunt clearly refers to the famous photo Tank Man, taken in 1989 in Tiananmen Square in Beijing. It also refers to the photo being taken by Leica – but it has now been confirmed that it was, in fact, taken by a Nikon.

https://www.youtube.com/watch?v=qAEUafI_lyI

German newspaper Der Spiegel reports that none of the photographers who covered the protests used a Leica camera. Jeff Widener (AP), Charlie Cole (Newsweek), Stuart Franklin (Magnum) and Arthur Tsang (Reuters) were all using Nikon cameras, as they confirmed to Der Spiegel. So, the photo that got Leica in so much trouble wasn’t even shot with a Leica. What an irony!

After “Leica” got banned from social media in China, Emily Anderson, a spokesperson for the company, said that the video wasn’t “officially sanctioned” by Leica. What makes things even more complicated is that Leica has been collaborating with Chinese company Huawei, making camera lenses for their smartphones. So, the incident with The Hunt put Huawei in the center of the scandal alongside Leica.

Now that it has been revealed that Tank Man wasn’t shot with a Leica, will it make the Chinese government forgive and forget? Will it make “Leica” visible on Chinese social media again? I don’t think so. But the funny thing is that, if Tank Man hadn’t been falsely presented as shot on Leica, the company wouldn’t have gotten in trouble in the first place.

[via Nikon Rumors, Der Spiegel]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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3 responses to “The “Tank Man” photo from Leica’s controversial ad was actually taken with a Nikon”

  1. Don Barnard Avatar
    Don Barnard

    Pentax had once asked me about rights to a couple photographs… through a pentax user group… I informed them that the photos they enquired about had been shot on a canon g5, not my pentax ds2.
    integrity folks… they thanked me and looked elsewhere for thier marketing photos!

    sometimes in user groups you post photos while discussing techniques and are not limited to what gear you use ;) but marketing brand equipment is a little different story isn’t it?

  2. Philip La Lumiere Avatar
    Philip La Lumiere

    I mean…Leica works with huawei, so using other camera’s photos in their ads is just business as usual ?

  3. Fishman 02 Avatar
    Fishman 02

    Their advert is about cameras in general – not just Leica