If you have not seen Spike Jonze’s ‘Welcome Home’ ad for the Homepod, you must be living under a rock. Let me fill you in. In the ad, dancer FKA twigs realizes that her home can expand and contract to match her dance moves. It is a visual candy.
The big excitement about the clip comes from the fact that 99% of the clip is not done in a computer, it’s done in camera, by actually creating a real-life sized expanding house (or at least parts of it).
The Behind The Scenes by AdWeek exposes some of the techniques used to build and control the expanding house elements as well as some of the interaction between Spike Jonze and FKA twigs. Not sure which was more interesting to watch.
If you need a refresher, here is the Homepod clip below.
[This Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself | AdWeek]