The making of ‘HomePod – Welcome Home’ by Spike Jonze is as good as the clip itself

Mar 24, 2018

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

The making of ‘HomePod – Welcome Home’ by Spike Jonze is as good as the clip itself

Mar 24, 2018

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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If you have not seen Spike Jonze’s ‘Welcome Home’ ad for the Homepod, you must be living under a rock. Let me fill you in. In the ad, dancer FKA twigs realizes that her home can expand and contract to match her dance moves. It is a visual candy.

The big excitement about the clip comes from the fact that 99% of the clip is not done in a computer, it’s done in camera, by actually creating a real-life sized expanding house (or at least parts of it).

The Behind The Scenes by AdWeek exposes some of the techniques used to build and control the expanding house elements as well as some of the interaction between Spike Jonze and FKA twigs. Not sure which was more interesting to watch.

If you need a refresher, here is the Homepod clip below.

https://www.youtube.com/watch?v=305ryPvU6A8

[This Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself | AdWeek]

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Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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5 responses to “The making of ‘HomePod – Welcome Home’ by Spike Jonze is as good as the clip itself”

  1. Eva Duve Creel Avatar
    Eva Duve Creel

    Goosebumps! That was amazing.

  2. Lucio Virzì Avatar
    Lucio Virzì

    Wtf

  3. Daniel T Jester Avatar
    Daniel T Jester

    it was pretty obviously done in camera upon initial viewing.

  4. Lee Ballard Avatar
    Lee Ballard

    I do love the Chris Nolan attitude that Spike Jonze obviously shares, of doing as much as possible without CGI.

  5. Milan Mancel Avatar
    Milan Mancel

    The only issue is horrible music in the ad, but it can be muted :-D