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Anime photoshoot featuring Zeiss new lens causes backlash; Zeiss apologizes

Jul 8, 2019 by Dunja Djudjic 66 Comments
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Earlier this year, Zeiss announced the Otus 100mm f/1.4 lens and it was promoted at Anime Fest in Brno (Czech) this May. After the event, the company tweeted a few photos of a model holding the lens, wearing a Disney-inspired Ariel (as in, The Little Mermaid) costume. However, there was such a backlash from the community, that Zeiss had to issue an apology to everyone who found the photos offensive.

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Zeiss announces Otus 100mmf/1.4, a full-frame manual focus lens with “medium-format quality”

Apr 24, 2019 by Dunja Djudjic Leave a Comment
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Zeiss has just announced the Otus 100mm f/1.4, a manual focus lens for full frame cameras that promises the look and quality of the medium format. This lens joins the 28mm f/1.4, 55mm f/1.4, and the 85mm f/1.4 and just like those, it promises exceptional image quality, and most likely a high price tag to go along.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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