Xiaomi, a rising star in the world of mobile phones and consumer electronics, has just announced the YiCamera action cam.

Judging by the specs of this camera GoPro is in trouble, as the company that has been changing people’s perception of Chinese products seems to have not only outdone the Hero action cam, but it did so at half the price.

The 16 megapixel camera will cost $64, but will initially be available only in China.

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