An odd thing that’s happened over the years as film has transitioned over to digital and the rise of social media has had a huge impact on all our lives. Most photographers, including most of the ones that work with real clients, are shooting based on what they believe other photographers will think of their images. And, well, you really shouldn’t.
It’s easy to understand how photographers can slip into this mode on social media when most of our “friends” are also photographers. We like to see those numbers tick up and adoration from our peers, but it’s not necessarily helping you pick up clients. This video from Chrystopher Rhodes at YCImaging explains why.