For those of you that are unaware, a couple of weeks ago, U.K. online photography retailer WEX photographic, quietly announced that Bowens was coming back. And to many, myself included, this was a huge surprise.
When we first heard that Bowens was going into liquidation, and then the official announcement that came a few days later, it was the end of an era. After 94 years in business, one of the oldest flash manufacturers out there was closing for good. Or were they? At the time, it seemed so. But now, it looks like no, they’re back.
Bowens was bought out by the AURELIUS investment company along with Calumet back in 2016. AURELIUS also owns WEX Photo Video, who has now pretty much entirely consumed Calumet in the UK. And the Bowens name now looks set to be the WEX “own brand” lighting system. Today they’ve announced that Bowens is back, and they’re kicking off the relaunch with the XMT500 strobe.