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XCD 45

Hasselblad’s new 45mm f/4 “P” lens is the ideal street photography lens for their X mirrorless system

Jan 15, 2020 by John Aldred Add Comment
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Hasselblad has today announced the new XCD 45P; a 45mm f/4 lens for the Hasselblad X medium format mirrorless system. Officially, the “P” stands for portable, but a lot of people will likely automatically think “pancake”. It’s not, but in comparison to the size of your typical digital medium format lenses, you could be forgiven for thinking that.

This is the smallest and lightest medium format lens that Hasselblad has ever released, although Hasselblad still guarantees the image quality and clarity you’d expect from a lens for this format.

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Hasselblad are introducing four new XCD lenses for the X1D medium format mirrorless camera

Feb 28, 2017 by John Aldred Add Comment
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Hasselblad’s X1D camera was announced last year with much fanfare. The world’s first mirrorless medium format camera. It’s been out for a little while now, and seem to have received nothing but praise. Now, Hasselblad are introducing four new lenses to the XCD lineup designed specifically for the X1D system.

The first new lens is the Hasselblad XCD 120mm f/3.5 Macro. This expands the X1D lens lineup which currently includes the XCD 30mm f/3.5, 45mm f/3.5 and 90mm f/3.2 lenses. The XCD 120mm f/3.5 is slated for release in June. Like the other XCD lenses, the XCD 120mm features an integral shutter offering full flash sync up to 1/2000th of a second.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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