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Fuji’s new raw process uses your camera’s hardware to speed up desktop workflow

Sep 8, 2017 by John Aldred 10 Comments
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This is an interesting developing. Fuji have announced that a new raw processing application is coming in November; Fujifilm X RAW Studio. Unlike all current raw systems, X RAW Studio actually seems to use your camera’s hardware to speed up the workflow. Much in the same way that games, 3D and even video editing applications can utilise your GPU.

Essentially, you plug your camera into a Mac or PC via USB, and then the software sends tasks out to the camera to perform. Fuji believe that the X Processor Pro inside the camera is far more efficient than a computer’s CPU. Especially when it comes to the large raw files we see today.

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Fujifilm announce new X-T20 and X100F bodies and a $6,499 price tag on the medium format GFX

Jan 19, 2017 by John Aldred 6 Comments
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Fujifilm have today announced two new X-Series cameras, the X100F and X-T20, along with a new XF 50mm f/2 R WR lens. The X100F represents the fourth generation in the X100 series and comes with the 24.3MP sensor found in the higher end X-Pro2 and X-T2 cameras. The X-T20 also comes with the 24.3MP sensor and shoots 4K video. The X100, however, is limited to only 1080p.

Fuji have also given up the price for their new medium format GFX camera. At $6,499 for the body alone, it’s certainly not a cheap camera. Compared to its nearest neighbour, though, the Hasselblad X1D, there’s a rather substantial difference. On paper, there’s very little difference between the two, although there are a couple of big ones for some potential buyers.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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