It almost feels like Fujifilm want to forget that part of their name includes the word “film”. They seem to be doing everything they can to kill it off in the last couple of years. Last year, they discontinued several much loved film stocks and hiked the price up on the rest. At the beginning of 2016, they increased the price again and killed off FP-100C.

Now, Fujifilm Japan announce that more film multipacks and large format stocks are to be discontinued. If my translation of Google’s translation is correct, it seems there is simply just a lack of demand.

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